⚡ Online Marketplaces in Colombia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Colombia is a South American country with a population of over 52 million people.

According to our data, online marketplaces are detected on 0.8% of websites from Colombia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Colombia in 2026, based on market share.

The most popular is Mercado Libre with a substantial share of 50.9%, followed by Amazon with 29.1% and Envato Market with 9.1%.

Mercado Libre 50.9%
Amazon 29.1%
Envato Market 9.1%
eBay 5.5%
Etsy 3.6%
Best Buy 1.8%
Zazzle 1.8%
Walmart 1.8%
Gumroad 1.8%
AliExpress 1.8%
Macy's 1.8%
Fine Art America 1.8%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Mercado Libre ^(-19)
3. Envato Market ^(-10)
6. Best Buy ^(-32)
7. Zazzle ^(-22)
8. Walmart ^(-9)
9. Gumroad ^(-6)
10. AliExpress ^(-17)
11. Macy's ^(-42)
12. Fine Art America ^(-38)

✨ Best Marketplaces

Below is a more detailed list of 12 marketplaces used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	50.9%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	29.1%
3	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	9.1%
4	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	5.5%
5	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	3.6%
6	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	1.8%
7	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.8%
8	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	1.8%
9	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.8%
10	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.8%
11	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	1.8%
12	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	1.8%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,648 websites from Colombia.
We currently track the presence of 69 marketplaces across the web.
Of these, 12 were detected on websites from Colombia.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.