⚡ Online Marketplaces in the United Kingdom

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, online marketplaces are detected on 2.1% of websites from the United Kingdom.

Statistics based on 166K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the United Kingdom in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 67.8% share.
It is followed by eBay with 13.5% and Etsy with 9.7%.

Amazon 67.8%
eBay 13.5%
Etsy 9.7%
Redbubble 2.1%
Lazada 1.4%
Gumroad 1.4%
Envato Market 1.4%
Bark 1.3%
Zazzle 0.9%
ReverbNation 0.6%
Faire 0.6%
Houzz 0.6%
Walmart 0.5%
ArtStation 0.5%
Reverb 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Redbubble ^(-17)
6. Gumroad ^(-9)
7. Envato Market ^(-6)
8. Bark ^(-36)
9. Zazzle ^(-20)
10. ReverbNation ^(-29)
11. Faire ^(-20)
13. Walmart ^(-3)
14. ArtStation ^(-20)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 52 marketplaces used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	67.8%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	13.5%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	9.7%
4	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	2.1%
5	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.4%
6	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.4%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.4%
8	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	1.3%
9	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.9%
10	ReverbNation Singapore A social networking site for musicians.	0.6%
11	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.6%
12	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.6%
13	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.5%
14	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets.	0.5%
15	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.4%
16	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.4%
17	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.3%
18	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.3%
19	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.2%
20	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.2%
21	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.1%
22	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.1%
23	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.1%
24	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.1%
25	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 166,511 websites from the United Kingdom.
We currently track the presence of 69 marketplaces across the web.
Of these, 52 were detected on websites from the United Kingdom.
Statistics were last calculated on June 29, 2026.
For more details, see our methodology and disclaimer.