⚡ Online Marketplaces in the United Kingdom

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, online marketplaces are detected on 2.1% of websites from the United Kingdom.

Statistics based on 169K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the United Kingdom in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 66.7% share.
It is followed by eBay with 13.7% and Etsy with 9.9%.

Amazon 66.7%
eBay 13.7%
Etsy 9.9%
Redbubble 2.1%
Gumroad 1.4%
Bark 1.4%
Lazada 1.3%
Envato Market 1.3%
Zazzle 0.8%
Faire 0.7%
Fresha 0.7%
Houzz 0.5%
Walmart 0.5%
ReverbNation 0.5%
ArtStation 0.5%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Redbubble ^(-18)
5. Gumroad ^(-9)
6. Bark ^(-39)
8. Envato Market ^(-5)
9. Zazzle ^(-21)
10. Faire ^(-21)
11. Fresha ^(-46)
13. Walmart ^(-3)
14. ReverbNation ^(-28)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 53 marketplaces used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	66.7%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	13.7%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	9.9%
4	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	2.1%
5	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.4%
6	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals across more than 1,500 service categories, including home services, legal, financial, design, education, and entertainment.	1.4%
7	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.3%
8	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.3%
9	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.8%
10	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.7%
11	Fresha London, United Kingdom An appointment booking and business management platform for beauty and wellness salons, spas, barbershops, and fitness studios. $19.95+/month	0.7%
12	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.5%
13	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.5%
14	ReverbNation Singapore A social networking site for musicians.	0.5%
15	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.5%
16	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.4%
17	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.4%
18	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.3%
19	Treatwell London, United Kingdom An online beauty booking platform and marketplace that connects consumers with salons and spas for wellness appointments. $$$	0.3%
20	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.3%
21	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.3%
22	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.3%
23	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
24	Booksy Chicago, Illinois, United States A Poland-based appointment booking and business management platform for barbers, hairstylists, nail artists, estheticians, massage therapists, salons, and spas. $29.99+/month	0.1%
25	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 169,969 websites from the United Kingdom.
We currently track the presence of 73 marketplaces across the web.
Of these, 53 were detected on websites from the United Kingdom.
Statistics were last calculated on August 13, 2026.
For more details, see our methodology and disclaimer.