⚡ Online Marketplaces in Indonesia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our data, online marketplaces are detected on 8.1% of websites from Indonesia.

Statistics based on 36K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Indonesia in 2026, based on market share.

The most popular is Lazada, which dominates the market with an overwhelming 73.9% share.
It is followed by Shopee with 18.8% and Amazon with 6.5%.

Lazada 73.9%
Shopee 18.8%
Amazon 6.5%
Taobao 3.5%
Tmall 2.8%
Etsy 2.4%
eBay 1.4%
Alibaba 1%
Envato Market 0.7%
AliExpress 0.6%
Trendyol 0.5%
ReverbNation 0.2%
Wayfair 0.2%
OLX 0.2%
Redbubble 0.1%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lazada ^(-3)
2. Shopee ^(-4)
4. Taobao ^(-5)
5. Tmall ^(-6)
8. Alibaba ^(-14)
9. Envato Market ^(-4)
10. AliExpress ^(-19)
11. Trendyol ^(-27)
12. ReverbNation ^(-33)
13. Wayfair ^(-37)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 27 marketplaces used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	73.9%
2	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	18.8%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	6.5%
4	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	3.5%
5	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	2.8%
6	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.4%
7	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1.4%
8	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	1%
9	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.7%
10	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.6%
11	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.5%
12	ReverbNation Singapore A social networking site for musicians.	0.2%
13	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.2%
⏳	OLX Amsterdam, Netherlands An online classifieds marketplace that operates in over 30 countries, with primary categories in vehicles, real estate, and jobs.	0.2%
15	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.1%
16	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.1%
17	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.1%
18	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.07%
19	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.07%
20	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.07%
21	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.03%
22	Yahoo Shopping Tokyo, Japan A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.	0.03%
23	Fresha London, United Kingdom An appointment booking and business management platform for beauty and wellness salons, spas, barbershops, and fitness studios. $19.95+/month	0.03%
24	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.03%
25	Yahoo! Auctions Japan Tokyo, Japan A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.	0.03%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 36,931 websites from Indonesia.
We currently track the presence of 78 marketplaces across the web.
Of these, 27 were detected on websites from Indonesia.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.