⚡ Online Marketplaces in the Philippines

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our data, online marketplaces are detected on 2.7% of websites from the Philippines.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the Philippines in 2026, based on market share.

The most popular is Lazada with an impressive share of 70.7%, followed by Shopee with 58.5% and Amazon with 8.5%.

Lazada 70.7%
Shopee 58.5%
Amazon 8.5%
Tmall 3.7%
JD 3%
Taobao 1.8%
Etsy 1.8%
Zazzle 1.2%
Walmart 1.2%
AliExpress 1.2%
Gumroad 0.6%
Bark 0.6%
Houzz 0.6%
Cdiscount 0.6%
WeddingWire 0.6%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lazada ^(-3)
2. Shopee ^(-4)
4. Tmall ^(-7)
5. JD ^(-7)
6. Taobao ^(-3)
8. Zazzle ^(-25)
9. Walmart ^(-5)
10. AliExpress ^(-19)
11. Gumroad ^(-4)
12. Bark ^(-35)

✨ Best Marketplaces

Below is a more detailed list of 20 marketplaces used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	70.7%
2	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	58.5%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	8.5%
4	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	3.7%
5	JD Beijing, China A large Chinese business-to-consumer marketplace.	3%
6	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	1.8%
7	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	1.8%
8	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.2%
9	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	1.2%
10	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.2%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.6%
12	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals across more than 1,500 service categories, including home services, legal, financial, design, education, and entertainment.	0.6%
13	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.6%
14	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.6%
15	WeddingWire Chevy Chase, Maryland, United States A wedding vendor marketplace that connects engaged couples with local wedding professionals. Free$50+/month	0.6%
16	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	0.6%
17	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.6%
18	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.6%
19	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.6%
20	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals. Free$50+/month	0.6%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,052 websites from the Philippines.
We currently track the presence of 78 marketplaces across the web.
Of these, 20 were detected on websites from the Philippines.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.