⚡ Online Marketplaces in Thailand

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our data, online marketplaces are detected on 2% of websites from Thailand.

Statistics based on 26K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Thailand in 2026, based on market share.

The most popular is Shopee with an impressive share of 63.1%, followed by Lazada with 58.3% and Amazon with 14.8%.

Shopee 63.1%
Lazada 58.3%
Amazon 14.8%
Envato Market 2.5%
Taobao 1.9%
Tmall 1.7%
Alibaba 1%
eBay 0.8%
Etsy 0.6%
AliExpress 0.6%
Wayfair 0.4%
Bol 0.4%
Walmart 0.4%
Cdiscount 0.2%
eMAG 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopee ^(-5)
2. Lazada ^(-1)
4. Envato Market ^(-9)
5. Taobao ^(-3)
6. Tmall ^(-5)
7. Alibaba ^(-14)
10. AliExpress ^(-16)
11. Wayfair ^(-42)
12. Bol ^(-15)
13. Walmart ^(-2)

✨ Best Marketplaces

Below is a more detailed list of 22 marketplaces used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	63.1%
2	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	58.3%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	14.8%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.5%
5	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	1.9%
6	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.7%
7	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	1%
8	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.8%
9	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	0.6%
10	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.6%
11	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.4%
12	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.4%
13	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.4%
14	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.2%
15	eMAG Bucharest, Romania A European e-commerce platform that operates localized marketplaces in Romania, Hungary, and Bulgaria.	0.2%
16	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
17	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.2%
18	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	0.2%
19	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.2%
20	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.2%
21	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.2%
22	Fresha London, United Kingdom An appointment booking and business management platform for beauty and wellness salons, spas, barbershops, and fitness studios. $19.95+/month	0.2%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 26,013 websites from Thailand.
We currently track the presence of 84 marketplaces across the web.
Of these, 22 were detected on websites from Thailand.
Statistics were last calculated on November 12, 2026.
For more details, see our methodology and disclaimer.