⚡ Online Marketplaces in Vietnam

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, online marketplaces are detected on 3.1% of websites from Vietnam.

Statistics based on 28K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Vietnam in 2026, based on market share.

The most popular is Shopee, which dominates the market with a substantial 70.4% share.
It is followed by Lazada with 34.9% and Amazon with 4.9%.

Shopee 70.4%
Lazada 34.9%
Amazon 4.9%
Gumroad 4.7%
Alibaba 4.6%
Bark 2.7%
Envato Market 2.3%
Etsy 2.3%
Taobao 1.5%
ArtStation 1.3%
Zazzle 1.3%
Tmall 1.2%
eBay 0.9%
Houzz 0.7%
AliExpress 0.6%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopee ^(-5)
2. Lazada ^(-2)
4. Gumroad ^(-11)
5. Alibaba ^(-17)
6. Bark ^(-41)
7. Envato Market ^(-6)
10. ArtStation ^(-25)
11. Zazzle ^(-22)
15. AliExpress ^(-14)
16. Suzuri ^(-26)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 27 marketplaces used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	70.4%
2	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	34.9%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	4.9%
4	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	4.7%
5	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	4.6%
6	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals across more than 1,500 service categories, including home services, legal, financial, design, education, and entertainment.	2.7%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.3%
8	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.3%
9	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	1.5%
10	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	1.3%
11	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.3%
12	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.2%
13	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.9%
14	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.7%
15	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.6%
16	Suzuri Tokyo, Japan A Japanese online marketplace that enables users to easily create and sell original items.	0.6%
17	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.6%
18	ReverbNation Singapore A social networking site for musicians.	0.5%
19	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.4%
20	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
21	Coupang Seattle, Washington, United States A South Korean e-commerce marketplace that offers goods from third-party sellers alongside products from its retail inventory. Free7,890 KRW+/month	0.1%
22	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.1%
23	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.1%
24	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.1%
25	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 28,022 websites from Vietnam.
We currently track the presence of 78 marketplaces across the web.
Of these, 27 were detected on websites from Vietnam.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.