⚡ Online Marketplaces in Vietnam

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, online marketplaces are detected on 2.9% of websites from Vietnam.

Statistics based on 26K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Vietnam in 2026, based on market share.

The most popular is Shopee with a substantial share of 68.1%, followed by Lazada with 35% and Gumroad with 5.4%.

Shopee 68.1%
Lazada 35%
Gumroad 5.4%
Amazon 5.1%
Alibaba 3.7%
Bark 2.8%
Envato Market 2.6%
Etsy 2.4%
ArtStation 1.7%
Zazzle 1.4%
Houzz 1.4%
Taobao 1.3%
Tmall 1%
eBay 1%
AliExpress 0.8%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopee ^(-5)
2. Lazada ^(-1)
3. Gumroad ^(-12)
5. Alibaba ^(-14)
6. Bark ^(-38)
7. Envato Market ^(-6)
9. ArtStation ^(-25)
10. Zazzle ^(-19)
15. AliExpress ^(-12)
16. Suzuri ^(-26)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 25 marketplaces used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	68.1%
2	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	35%
3	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	5.4%
4	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	5.1%
5	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	3.7%
6	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	2.8%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.6%
8	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.4%
9	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.7%
10	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.4%
11	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	1.4%
12	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	1.3%
13	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1%
14	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1%
15	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.8%
16	Suzuri Tokyo, Japan A Japanese online marketplace that enables users to easily create and sell original items.	0.8%
17	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.6%
18	ReverbNation Singapore A social networking site for musicians.	0.6%
19	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.4%
20	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.1%
21	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.1%
22	Gmarket Seoul, Korea A South Korean online marketplace and shopping platform.	0.1%
23	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	0.1%
24	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.1%
25	Coupang Seattle, Washington, United States A South Korean marketplace platform.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 26,609 websites from Vietnam.
We currently track the presence of 69 marketplaces across the web.
Of these, 25 were detected on websites from Vietnam.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.