⚡ Online Marketplaces in India

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

India is a South Asian country with a population of over 1.4 billion people.

According to our data, online marketplaces are detected on 1.3% of websites from India.

Statistics based on 78K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in India in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 83.3% share.
It is followed by Envato Market with 5.2% and Etsy with 2.9%.

Amazon 83.3%
Envato Market 5.2%
Etsy 2.9%
Gumroad 2.6%
Lazada 1.8%
eBay 1.8%
ArtStation 0.9%
Walmart 0.9%
Houzz 0.7%
Bark 0.6%
Taobao 0.5%
Alibaba 0.5%
Shopee 0.4%
Zalando 0.3%
Best Buy 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Envato Market ^(-11)
4. Gumroad ^(-11)
7. ArtStation ^(-28)
8. Walmart ^(-6)
10. Bark ^(-37)
12. Alibaba ^(-10)
14. Zalando ^(-32)
15. Best Buy ^(-25)
16. Wayfair ^(-34)
18. Home Depot ^(-19)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 39 marketplaces used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	83.3%
2	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	5.2%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.9%
4	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	2.6%
5	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.8%
6	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1.8%
7	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.9%
8	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.9%
9	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.7%
10	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals across more than 1,500 service categories, including home services, legal, financial, design, education, and entertainment.	0.6%
11	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.5%
12	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.5%
13	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.4%
14	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.3%
15	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.3%
16	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.3%
17	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.3%
18	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.3%
19	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.3%
20	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.3%
21	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.2%
22	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.2%
23	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
24	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.2%
25	Suzuri Tokyo, Japan A Japanese online marketplace that enables users to easily create and sell original items.	0.2%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 78,685 websites from India.
We currently track the presence of 78 marketplaces across the web.
Of these, 39 were detected on websites from India.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.