⚡ Online Marketplaces in India

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

India is a South Asian country with a population of over 1.4 billion people.

According to our data, online marketplaces are detected on 1.2% of websites from India.

Statistics based on 71K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in India in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 82.6% share.
It is followed by Envato Market with 5.7% and Gumroad with 3%.

Amazon 82.6%
Envato Market 5.7%
Gumroad 3%
Etsy 2.7%
eBay 2.1%
Lazada 1.6%
Alibaba 1%
ArtStation 0.7%
Taobao 0.6%
Houzz 0.6%
Tmall 0.5%
JD 0.5%
Bark 0.3%
Redbubble 0.3%
Walmart 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Envato Market ^(-11)
3. Gumroad ^(-12)
7. Alibaba ^(-12)
8. ArtStation ^(-26)
13. Bark ^(-31)
14. Redbubble ^(-7)
15. Walmart ^(-2)
16. Suzuri ^(-26)
18. Reverb ^(-33)
19. Zazzle ^(-10)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 25 marketplaces used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	82.6%
2	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	5.7%
3	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	3%
4	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.7%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	2.1%
6	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.6%
7	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	1%
8	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.7%
9	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.6%
10	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.6%
11	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.5%
12	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.5%
13	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	0.3%
14	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.3%
15	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.3%
16	Suzuri Tokyo, Japan A Japanese online marketplace that enables users to easily create and sell original items.	0.2%
17	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.2%
18	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.2%
19	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.2%
20	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.1%
21	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.1%
22	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.1%
23	ReverbNation Singapore A social networking site for musicians.	0.1%
24	HomeAdvisor Denver, Colorado, United States A digital marketplace that connects homeowners with local service professionals to carry out home improvement, maintenance, and remodeling projects.	0.1%
25	Zola New York, United States An online wedding registry, wedding planner and vendor marketplace.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 71,912 websites from India.
We currently track the presence of 69 marketplaces across the web.
Of these, 25 were detected on websites from India.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.