⚡ Online Marketplaces in Russia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Russia is a Eurasian country with a population of around 144 million people.

According to our data, online marketplaces are detected on 1.7% of websites from Russia.

Statistics based on 97K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Russia in 2026, based on market share.

The most popular is Yandex Market with an impressive share of 41.8%, followed by Ozon with 39.1% and Wildberries with 27.2%.

Yandex Market 41.8%
Ozon 39.1%
Wildberries 27.2%
Avito 15.1%
Amazon 4.3%
AliExpress 2.2%
Envato Market 1%
ArtStation 0.8%
eBay 0.8%
Lazada 0.7%
Etsy 0.7%
Gumroad 0.7%
Taobao 0.6%
Tmall 0.5%
Alibaba 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Yandex Market ^(-21)
2. Ozon ^(-21)
3. Wildberries ^(-30)
4. Avito ^(-37)
6. AliExpress ^(-21)
7. Envato Market ^(-6)
8. ArtStation ^(-26)
12. Gumroad ^(-3)
15. Alibaba ^(-4)
16. ReverbNation ^(-23)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 26 marketplaces used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	41.8%
2	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	39.1%
3	Wildberries Moscow, Russia A major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.	27.2%
4	Avito Moscow, Russia A Russian classifieds marketplace with sections for general goods, jobs, real estate, personals, cars, and services.	15.1%
5	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	4.3%
6	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	2.2%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1%
8	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.8%
9	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.8%
10	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.7%
11	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	0.7%
12	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.7%
13	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.6%
14	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.5%
15	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.4%
16	ReverbNation Singapore A social networking site for musicians.	0.2%
17	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.2%
18	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.1%
19	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.1%
20	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	0.06%
21	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.06%
22	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.06%
23	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.06%
24	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.06%
25	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.06%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 97,306 websites from Russia.
We currently track the presence of 69 marketplaces across the web.
Of these, 26 were detected on websites from Russia.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.