⚡ Online Marketplaces in Russia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Russia is a Eurasian country with a population of around 144 million people.

According to our data, online marketplaces are detected on 2% of websites from Russia.

Statistics based on 117K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Russia in 2026, based on market share.

The most popular is Ozon with an impressive share of 44.1%, followed by Yandex Market with 43.2% and Wildberries with 30.6%.

Ozon 44.1%
Yandex Market 43.2%
Wildberries 30.6%
Avito 15.1%
Amazon 3.8%
AliExpress 2.9%
Envato Market 0.7%
ArtStation 0.7%
Lazada 0.6%
eBay 0.5%
Gumroad 0.5%
Etsy 0.5%
Taobao 0.4%
Tmall 0.3%
ReverbNation 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Ozon ^(-17)
2. Yandex Market ^(-17)
3. Wildberries ^(-22)
4. Avito ^(-36)
6. AliExpress ^(-20)
7. Envato Market ^(-6)
8. ArtStation ^(-28)
11. Gumroad ^(-3)
15. ReverbNation ^(-31)
16. Alibaba ^(-5)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 28 marketplaces used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	44.1%
2	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	43.2%
3	Wildberries Moscow, Russia A major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.	30.6%
4	Avito Moscow, Russia A Russian online classifieds marketplace for buying and selling consumer goods, vehicles, real estate, jobs, and local services. Free$$$	15.1%
5	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	3.8%
6	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	2.9%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.7%
8	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.7%
9	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.6%
10	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.5%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.5%
12	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	0.5%
13	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.4%
14	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.3%
15	ReverbNation Singapore A social networking site for musicians.	0.2%
16	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.2%
17	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.1%
18	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.04%
19	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.04%
20	OLX Amsterdam, Netherlands An online classifieds marketplace that operates in over 30 countries, with primary categories in vehicles, real estate, and jobs.	0.04%
21	Suzuri Tokyo, Japan A Japanese online marketplace that enables users to easily create and sell original items.	0.04%
22	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.04%
23	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.04%
24	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.04%
25	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.04%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 117,951 websites from Russia.
We currently track the presence of 84 marketplaces across the web.
Of these, 28 were detected on websites from Russia.
Statistics were last calculated on November 12, 2026.
For more details, see our methodology and disclaimer.