⚡ Online Marketplaces in Kazakhstan

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Kazakhstan is a Central Asian country with a population of over 20 million people.

According to our data, online marketplaces are detected on 0.3% of websites from Kazakhstan.

Statistics based on 4K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Kazakhstan in 2026, based on market share.

The most popular is Yandex Market with an impressive share of 37.5%, followed by Ozon with 18.8% and Amazon with 12.5%.

Yandex Market 37.5%
Ozon 18.8%
Amazon 12.5%
Wildberries 12.5%
Lazada 6.3%
Best Buy 6.3%
Alibaba 6.3%
Wayfair 6.3%
Macy's 6.3%
OLX 6.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Kazakhstan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Yandex Market ^(-18)
2. Ozon ^(-15)
4. Wildberries ^(-21)
6. Best Buy ^(-34)
7. Alibaba ^(-15)
8. Wayfair ^(-42)
9. Macy's ^(-47)

✨ Best Marketplaces

Below is a more detailed list of 10 marketplaces used on sites from Kazakhstan, ranked by their market share.

Rank	Name	Market share
1	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	37.5%
2	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	18.8%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	12.5%
4	Wildberries Moscow, Russia A major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.	12.5%
5	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	6.3%
6	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	6.3%
7	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	6.3%
8	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	6.3%
9	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	6.3%
⏳	OLX Amsterdam, Netherlands An online classifieds marketplace that operates in over 30 countries, with primary categories in vehicles, real estate, and jobs.	6.3%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 4,971 websites from Kazakhstan.
We currently track the presence of 78 marketplaces across the web.
Of these, 10 were detected on websites from Kazakhstan.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.