⚡ Online Marketplaces in Kazakhstan

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Kazakhstan is a Central Asian country with a population of over 20 million people.

According to our data, online marketplaces are detected on 0.3% of websites from Kazakhstan.

Statistics based on 4K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Kazakhstan in 2026, based on market share.

The most popular is Yandex Market with an impressive share of 33.3%, followed by Amazon with 20% and Ozon with 20%.

Yandex Market 33.3%
Amazon 20%
Ozon 20%
Macy's 13.3%
Lazada 6.7%
Best Buy 6.7%
eBay 6.7%
Etsy 6.7%
Alibaba 6.7%
Walmart 6.7%
Wayfair 6.7%
Envato Market 6.7%
Avito 6.7%
Zalando 6.7%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Kazakhstan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Yandex Market ^(-21)
3. Ozon ^(-20)
4. Macy's ^(-49)
6. Best Buy ^(-32)
9. Alibaba ^(-10)
10. Walmart ^(-7)
11. Wayfair ^(-43)
12. Envato Market ^(-1)
13. Avito ^(-28)
14. Zalando ^(-34)

✨ Best Marketplaces

Below is a more detailed list of 15 marketplaces used on sites from Kazakhstan, ranked by their market share.

Rank	Name	Market share
1	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	33.3%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	20%
3	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	20%
4	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	13.3%
5	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	6.7%
6	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	6.7%
7	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	6.7%
8	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	6.7%
9	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	6.7%
10	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	6.7%
11	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	6.7%
12	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	6.7%
13	Avito Moscow, Russia A Russian classifieds marketplace with sections for general goods, jobs, real estate, personals, cars, and services.	6.7%
14	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	6.7%
15	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	6.7%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 4,334 websites from Kazakhstan.
We currently track the presence of 69 marketplaces across the web.
Of these, 15 were detected on websites from Kazakhstan.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.