🆚 Taobao vs. Tmall
- 📈 Taobao is noticeably more popular than Tmall.
- 🌎 Taobao is more popular in China, Hong Kong, and the United States.
- 🌍 Tmall is more popular in Japan, the Netherlands, and Ukraine.
Statistics based on 3.6M+ analyzed websites. About this data
TaobaoType
Online marketplace
Online marketplace
About
Taobao is a Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.
It hosts over a billion product listings across diverse categories, integrates personalized recommendations, live-stream shopping, user reviews and direct seller communication, and leverages 
Alipay payments with buyer protection.
Tmall is a Chinese platform for business-to-consumer online retail.
Headquarters
Hangzhou, China
Hangzhou, China
Categories
Marketplaces › Rank #7
Marketplaces › Rank #10
Popularity
Determined by the number of sites using each technology.
The Taobao marketplace is 1.4 times more popular than Tmall.
Total websites
Market share
Marketplaces
Popularity by country
Determined by the number of sites detected from each country.
Taobao is more popular in China, Hong Kong, and the United States, while Tmall is more popular in Japan, the Netherlands, and Ukraine.
China
Hong Kong
United States
Indonesia
Korea
Singapore
Japan
Taiwan
Vietnam
Thailand
Awards
- 🥇 Most popular in China in the Marketplaces category.
- 🥇 Most popular in Hong Kong in the Marketplaces category.
- ⭐ 4th most popular in Indonesia in the Marketplaces category.
- 🥈 Second most popular in Hong Kong in the Marketplaces category.
- 🥉 Third most popular in China in the Marketplaces category.
- ⭐ 5th most popular in Indonesia in the Marketplaces category.
Popularity by domain category
Determined by the number of sites in each category.
Taobao is more popular among sites focused on business, blogs and wiki, and Internet services, while Tmall is more commonly used on online shopping, marketing and merchandising, and education and reference sites.
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Internet Services
Portal Sites
Education/Reference
Forum/Bulletin Boards
Software/Hardware
Entertainment
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Alibaba Group company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.