⚡ Stores in the United States

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, stores are detected on 0.8% of websites from the United States.

Statistics based on 573K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top stores in the United States in 2026, based on market share.

The most popular is Houzz with an impressive share of 41.1%, followed by Etsy with 24% and Amazon with 20.7%.

Houzz 41.1%
Etsy 24%
Amazon 20.7%
eBay 12.3%
Fine Art America 1.3%
Shopee 1.1%
Reverb 0.8%
JD 0.5%
Walmart 0.4%
Alibaba 0.3%
Lazada 0.2%
AliExpress 0.2%
Mercado Libre 0.1%
Rakuten Ichiba 0.1%
Naver Smart Store 0.06%

🚀 Highlights

Here is a list of the top stores that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Houzz ^(-2)
4. eBay ^(-1)
5. Fine Art America ^(-15)
7. Reverb ^(-18)
8. JD ^(-2)
9. Walmart ^(-17)
10. Alibaba ^(-2)
12. AliExpress ^(-12)
13. Mercado Libre ^(-8)
17. Trendyol ^(-2)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 22 stores used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	41.1%
2	Etsy New York, United States Individual online shops hosted within the Etsy marketplace where sellers list and sell their products. $0.20+/item	24%
3	Amazon Seattle, Washington, United States Allow sellers to create personalized online storefronts within the Amazon marketplace. $$$	20.7%
4	eBay San Jose, California, United States A selling platform that helps you establish your brand on eBay. $21.95+/month	12.3%
5	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	1.3%
6	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	1.1%
7	Reverb Chicago, Illinois, United States Stores on Reverb, the musical instrument marketplace.	0.8%
8	JD Beijing, China Stores on Tmall, a Chinese B2C online retail platform.	0.5%
9	Walmart Bentonville, Arkansas, United States An online platform that allows third-party sellers to list, manage, and sell products on Walmart.	0.4%
10	Alibaba Hangzhou, China Online stores on the Alibaba marketplace.	0.3%
11	Lazada Singapore Online shops on the Lazada e-commerce platform. $$$	0.2%
12	AliExpress Hangzhou, China Stores on the AliExpress marketplace.	0.2%
13	Mercado Libre Montevideo, Uruguay Online stores on Mercado Libre.	0.1%
14	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	0.1%
15	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.06%
16	Yahoo Shopping Tokyo, Japan A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.	0.06%
17	Trendyol Istanbul, Turkey Online shops on the Turkish marketplace Trendyol.	0.04%
18	Wildberries Moscow, Russia Shops on the Russian marketplace Wildberries.	0.02%
19	Zozotown Chiba-shi, Chiba, Japan Stores on the Japanese marketplace Zozotown.	0.02%
20	Rakuten Fashion Tokyo, Japan A Japanese fashion shopping platform.	0.02%
21	Coupang Seattle, Washington, United States Merchants trading on the South Korean marketplace Coupang.	0.02%
22	Yahoo! Auctions Taiwan New York, United States A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.	0.02%

👉 See Also

🌎 Stores in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 573,357 websites from the United States.
We currently track the presence of 32 stores across the web.
Of these, 22 were detected on websites from the United States.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.