⚡ Stores in the United States

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, stores are detected on 0.9% of websites from the United States.

Statistics based on 654K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top stores in the United States in 2026, based on market share.

The most popular is Houzz with an impressive share of 38%, followed by Amazon with 26.4% and Etsy with 22.1%.

Houzz 38%
Amazon 26.4%
Etsy 22.1%
eBay 13.9%
Fine Art America 1%
Reverb 0.8%
Walmart 0.6%
Shopee 0.5%
Poshmark 0.5%
Lazada 0.2%
AliExpress 0.2%
JD 0.1%
Alibaba 0.1%
Naver Smart Store 0.08%
Mercado Libre 0.07%

🚀 Highlights

Here is a list of the top stores that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Houzz ^(-2)
4. eBay ^(-2)
5. Fine Art America ^(-17)
6. Reverb ^(-19)
7. Walmart ^(-19)
9. Poshmark ^(-18)
11. AliExpress ^(-13)
15. Mercado Libre ^(-5)
17. Coupang ^(-16)
20. Zozotown ^(-3)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 21 stores used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	38%
2	Amazon Seattle, Washington, United States A storefront builder that allows sellers to create branded, multi-page storefronts within the Amazon marketplace. $$$	26.4%
3	Etsy New York, United States Individual online storefronts within the Etsy marketplace where sellers offer handmade goods, vintage items, and craft supplies. $0.20+/item	22.1%
4	eBay San Jose, California, United States A storefront service that enables sellers to create branded storefronts within the eBay marketplace. $21.95+/month	13.9%
5	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	1%
6	Reverb Chicago, Illinois, United States Stores on Reverb, the musical instrument marketplace.	0.8%
7	Walmart Bentonville, Arkansas, United States An online platform that allows third-party sellers to list, manage, and sell products on Walmart.	0.6%
8	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	0.5%
9	Poshmark Redwood City, California, United States Online stores on the Poshmark marketplace.	0.5%
10	Lazada Singapore Online shops on the Lazada e-commerce platform. $$$	0.2%
11	AliExpress Hangzhou, China Stores on the AliExpress marketplace.	0.2%
12	JD Beijing, China Stores on JD, a Chinese B2C online retail platform.	0.1%
13	Alibaba Hangzhou, China Online stores on the Alibaba marketplace.	0.1%
14	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.08%
15	Mercado Libre Montevideo, Uruguay Online stores on Mercado Libre.	0.07%
16	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	0.07%
17	Coupang Seattle, Washington, United States Merchants trading on the South Korean marketplace Coupang.	0.05%
18	Wildberries Moscow, Russia Shops on the Russian marketplace Wildberries.	0.02%
19	Yahoo Shopping Tokyo, Japan A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.	0.02%
20	Zozotown Chiba-shi, Chiba, Japan Stores on the Japanese marketplace Zozotown.	0.02%
21	Rakuten Fashion Tokyo, Japan A Japanese fashion shopping platform.	0.02%

👉 See Also

🌎 Stores in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 654,147 websites from the United States.
We currently track the presence of 33 stores across the web.
Of these, 21 were detected on websites from the United States.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.