⚡ Stores in Germany

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

Germany is a Central European country with a population of around 84 million people.

According to our data, stores are detected on 0.2% of websites from Germany.

Statistics based on 244K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top stores in Germany in 2026, based on market share.

The most popular is Amazon with an impressive share of 35.2%, followed by eBay with 33.6% and Etsy with 32.2%.

Amazon 35.2%
eBay 33.6%
Etsy 32.2%
Houzz 1%
Trendyol 1%
Naver Smart Store 0.6%
Fine Art America 0.6%
Shopee 0.4%
Reverb 0.4%
JD 0.2%
Ozon 0.2%
Mercado Libre 0.2%
Lazada 0.2%
Allegro 0.2%
Heureka.cz 0.2%

🚀 Highlights

Here is a list of the top stores that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-4)
5. Trendyol ^(-15)
6. Naver Smart Store ^(-2)
7. Fine Art America ^(-14)
9. Reverb ^(-16)
10. JD ^(-1)
11. Ozon ^(-4)
12. Mercado Libre ^(-7)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 16 stores used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A storefront builder that allows sellers to create branded, multi-page storefronts within the Amazon marketplace. $$$	35.2%
2	eBay San Jose, California, United States A storefront service that enables sellers to create branded storefronts within the eBay marketplace. $21.95+/month	33.6%
3	Etsy New York, United States Individual online storefronts within the marketplace where sellers offer handmade goods, vintage items, and craft supplies. $0.20+/item	32.2%
4	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	1%
5	Trendyol Istanbul, Turkey Online shops on the Turkish marketplace .	1%
6	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.6%
7	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.6%
8	Shopee Singapore Online shops or retailers that operate on the e-commerce platform. $$$	0.4%
9	Reverb Chicago, Illinois, United States Stores on , the musical instrument marketplace.	0.4%
10	JD Beijing, China Stores on , a Chinese B2C online retail platform.	0.2%
11	Ozon Moscow, Russia Online shops on the Russian marketplace .	0.2%
12	Mercado Libre Montevideo, Uruguay Online stores on Mercado Libre.	0.2%
13	Lazada Singapore Online shops on the e-commerce platform. $$$	0.2%
14	Allegro Poznań, Poland Online stores on Allegro.	0.2%
15	Heureka.cz Prague, Czech Republic Sellers on the Czech marketplace Heureka.cz.	0.2%
16	Heureka.sk Prague, Czech Republic Sellers on the Slovak online marketplace Heureka.sk.	0.2%

👉 See Also

🌎 Stores in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 244,913 websites from Germany.
We currently track the presence of 32 stores across the web.
Of these, 16 were detected on websites from Germany.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.