⚡ Stores in Italy

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

Italy is a Southern European country with a population of around 59 million people.

According to our data, stores are detected on 0.3% of websites from Italy.

Statistics based on 106K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top stores in Italy in 2026, based on market share.

The most popular is Amazon with a substantial share of 54.7%, followed by eBay with 30.3% and Etsy with 19.3%.

Amazon 54.7%
eBay 30.3%
Etsy 19.3%
Houzz 1.8%
Fine Art America 0.7%
Naver Smart Store 0.4%
Shopee 0.4%
Alibaba 0.4%
Reverb 0.4%

🚀 Highlights

Here is a list of the top stores that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-4)
5. Fine Art America ^(-17)
6. Naver Smart Store ^(-2)
8. Alibaba ^(-6)
9. Reverb ^(-16)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 9 stores used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A storefront builder that allows sellers to create branded, multi-page storefronts within the Amazon marketplace. $$$	54.7%
2	eBay San Jose, California, United States A storefront service that enables sellers to create branded storefronts within the eBay marketplace. $21.95+/month	30.3%
3	Etsy New York, United States Individual online storefronts within the Etsy marketplace where sellers offer handmade goods, vintage items, and craft supplies. $0.20+/item	19.3%
4	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	1.8%
5	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.7%
6	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.4%
7	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	0.4%
8	Alibaba Hangzhou, China Online stores on the Alibaba marketplace.	0.4%
9	Reverb Chicago, Illinois, United States Stores on Reverb, the musical instrument marketplace.	0.4%

👉 See Also

🌎 Stores in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 106,838 websites from Italy.
We currently track the presence of 33 stores across the web.
Of these, 9 were detected on websites from Italy.
Statistics were last calculated on November 5, 2026.
For more details, see our methodology and disclaimer.