⚡ Stores in Japan

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

Japan is an East Asian country with a population of around 125 million people.

According to our data, stores are detected on 1.6% of websites from Japan.

⭐ Most Popular in 2026

The following chart shows the top stores in Japan in 2026, based on market share.

The most popular is Rakuten Ichiba with an impressive share of 56.8%, followed by Yahoo Shopping with 42.8% and Amazon with 22.3%.

Rakuten Ichiba 56.8%
Yahoo Shopping 42.8%
Amazon 22.3%
Yahoo! Auctions Japan 8.4%
Zozotown 3%
Mercari 0.7%
Rakuten Fashion 0.6%
eBay 0.6%
Naver Smart Store 0.4%
Etsy 0.4%
Shopee 0.3%
JD 0.1%
Houzz 0.1%
Reverb 0.08%

🚀 Highlights

Here is a list of the top stores that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Rakuten Ichiba ^(-5)
2. Yahoo Shopping ^(-5)
4. Yahoo! Auctions Japan ^(-12)
5. Zozotown ^(-18)
6. Mercari ^(-23)
7. Rakuten Fashion ^(-23)
14. Reverb ^(-11)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 15 stores used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	56.8%
2	Yahoo Shopping Tokyo, Japan A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.	42.8%
3	Amazon Seattle, Washington, United States Allow sellers to create personalized online storefronts within the Amazon marketplace. $$$	22.3%
4	Yahoo! Auctions Japan Tokyo, Japan A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.	8.4%
5	Zozotown Chiba-shi, Chiba, Japan Stores on the Japanese marketplace Zozotown.	3%
6	Mercari Tokyo, Japan A Japanese marketplace app that allows anyone with a smartphone to easily sell items they no longer need.	0.7%
7	Rakuten Fashion Tokyo, Japan A Japanese fashion shopping platform.	0.6%
8	eBay San Jose, California, United States A selling platform that helps you establish your brand on eBay. $21.95+/month	0.6%
9	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.4%
10	Etsy New York, United States Individual online shops hosted within the Etsy marketplace where sellers list and sell their products. $0.20+/item	0.4%
11	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	0.3%
12	JD Beijing, China Stores on Tmall, a Chinese B2C online retail platform.	0.1%
13	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.1%
14	Reverb Chicago, Illinois, United States Stores on Reverb, the musical instrument marketplace.	0.08%
15	Lazada Singapore Online shops on the Lazada e-commerce platform. $$$	0.04%

👉 See Also

🌎 Stores in other countries

Data is based on the analysis of 157,427 websites from Japan.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.