⚡ Stores in Japan

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

According to our data, stores are detected on 1.5% of websites from Japan.

⭐ Most Popular in 2025

The following chart shows the top stores in Japan in 2025, based on market share.

The most popular is Rakuten Ichiba with an impressive share of 54.2%, followed by Yahoo Shopping with 44.6% and Amazon with 21.5%.

Rakuten Ichiba 54.2%
Yahoo Shopping 44.6%
Amazon 21.5%
Yahoo! Auctions Japan 8.1%
Zozotown 3%
Mercari 1%
Rakuten Fashion 0.6%
eBay 0.5%
Etsy 0.5%
Shopee 0.4%
Naver Smart Store 0.4%
JD 0.2%
Houzz 0.2%
Reverb 0.1%

🚀 Highlights

Here is a list of the top stores that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Rakuten Ichiba ^(-5)
2. Yahoo Shopping ^(-5)
4. Yahoo! Auctions Japan ^(-12)
5. Zozotown ^(-18)
6. Mercari ^(-21)
7. Rakuten Fashion ^(-24)
14. Reverb ^(-11)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of all stores used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	54.2%
2	Yahoo Shopping New York, United States A local marketplace platform in Japan.	44.6%
3	Amazon Seattle, Washington, United States Allow sellers to create personalized online storefronts within the Amazon marketplace. $$$	21.5%
4	Yahoo! Auctions Japan Tokyo, Japan A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.	8.1%
5	Zozotown Chiba-shi, Chiba, Japan Stores on the Japanese marketplace Zozotown.	3%
6	Mercari Tokyo, Japan A Japanese marketplace app that allows anyone with a smartphone to easily sell items they no longer need.	1%
7	Rakuten Fashion Tokyo, Japan A Japanese fashion shopping platform.	0.6%
8	eBay San Jose, California, United States A selling platform that helps you establish your brand on eBay. $21.95+/month	0.5%
9	Etsy New York, United States Online stores on Etsy. $0.20+/item	0.5%
10	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	0.4%
11	Naver Smart Store Seongnam, Korea A Korean e-commerce platform from Naver.	0.4%
12	JD Beijing, China Stores on Tmall, a Chinese B2C online retail platform.	0.2%
13	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.2%
14	Reverb Chicago, Illinois, United States Stores on Reverb, the musical instrument marketplace.	0.1%
15	Lazada Singapore Online shops on the Lazada e-commerce platform. $$$	0.05%

👉 See Also

🌎 Stores in other countries

Data is based on the analysis of 133,211 websites from Japan.
Statistics were last calculated on December 29, 2025.
For details, see our methodology and disclaimer.