⚡ Stores in Japan

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

According to our data, stores are detected on 1.4% of websites from Japan.

⭐ Most Popular in 2025

The following chart shows the top stores in Japan in 2025, based on market share.

The most popular is Rakuten Ichiba with an impressive share of 56.8%, followed by Yahoo Shopping with 48.4% and Yahoo! Auctions Japan with 8.8%.

Rakuten Ichiba 56.8%
Yahoo Shopping 48.4%
Yahoo! Auctions Japan 8.8%
Amazon 8.2%
Zozotown 3%
Qoo10 1.5%
Mercari 1.2%
Rakuten Fashion 0.8%
Naver Smart Store 0.3%
Shopee 0.3%
Etsy 0.3%
eBay 0.2%
Gumroad 0.2%
Houzz 0.2%
JD 0.1%

🚀 Highlights

Here is a list of the top stores that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Rakuten Ichiba ^(-3)
2. Yahoo Shopping ^(-3)
3. Yahoo! Auctions Japan ^(-10)
5. Zozotown ^(-16)
6. Qoo10 ^(-19)
7. Mercari ^(-21)
8. Rakuten Fashion ^(-22)
17. Reverb ^(-10)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of all stores used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Rakuten IchibaTokyo, Japan A popular Japanese online marketplace platform.	56.8%
2	Yahoo ShoppingNew York, United States A local marketplace platform in Japan.	48.4%
3	Yahoo! Auctions JapanTokyo, Japan A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.	8.8%
4	AmazonSeattle, Washington, United States Allow sellers to create personalized online storefronts within the Amazon marketplace.	8.2%
5	ZozotownChiba-shi, Chiba, Japan Stores on the Japanese marketplace Zozotown.	3%
6	Qoo10San Jose, California, United States A Southeast Asian online marketplace platform operating in Singapore, Indonesia, Malaysia, China and Hong Kong.	1.5%
7	MercariTokyo, Japan A Japanese marketplace app that allows anyone with a smartphone to easily sell items they no longer need.	1.2%
8	Rakuten FashionTokyo, Japan A Japanese fashion shopping platform.	0.8%
9	Naver Smart StoreSeongnam, Korea A Korean e-commerce platform from Naver.	0.3%
10	ShopeeSingapore Online shops or retailers that operate on the Shopee e-commerce platform.	0.3%
11	EtsyNew York, United States Online stores on Etsy.	0.3%
12	eBaySan Jose, California, United States A selling platform that helps you establish your brand on eBay.	0.2%
13	GumroadSan Francisco, California, United States A merchant of record platform for creators and digital entrepreneurs to sell digital products, memberships, and pretty much anything online.	0.2%
14	HouzzPalo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals.	0.2%
15	JDBeijing, China Stores on Tmall, a Chinese B2C online retail platform.	0.1%
16	LazadaSingapore Online shops on the Lazada e-commerce platform.	0.06%
17	ReverbChicago, Illinois, United States Stores on Reverb, the musical instrument marketplace.	0.06%

Data updated September 26, 2025

👉 See Also

🔗 Links
- ⚡Marketplaces

When interpreting and using the results, please read our methodology and disclaimer.