⚡ Stores in Korea

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

Korea is an East Asian country with a population of around 52 million people.

According to our data, stores are detected on 3.4% of websites from Korea.

⭐ Most Popular in 2026

The following chart shows the top stores in Korea in 2026, based on market share.

The most popular is Naver Smart Store, which dominates the market with an overwhelming 96.9% share.
It is followed by Gmarket with 1.7% and Amazon with 1%.

Naver Smart Store 96.9%
Gmarket 1.7%
Amazon 1%
Coupang 0.8%
Shopee 0.6%
eBay 0.3%
Etsy 0.3%
Rakuten Ichiba 0.2%
AliExpress 0.2%
Lazada 0.1%

🚀 Highlights

Here is a list of the top stores that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Naver Smart Store ^(-7)
2. Gmarket ^(-29)
4. Coupang ^(-28)
9. AliExpress ^(-15)
10. Lazada ^(-1)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 10 stores used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	96.9%
2	Gmarket Seoul, Korea Shops on Gmarket, the Korean e-commerce platform.	1.7%
3	Amazon Seattle, Washington, United States Allow sellers to create personalized online storefronts within the Amazon marketplace. $$$	1%
4	Coupang Seattle, Washington, United States Merchants trading on the South Korean marketplace Coupang.	0.8%
5	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	0.6%
6	eBay San Jose, California, United States A selling platform that helps you establish your brand on eBay. $21.95+/month	0.3%
7	Etsy New York, United States Individual online shops hosted within the Etsy marketplace where sellers list and sell their products. $0.20+/item	0.3%
8	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	0.2%
9	AliExpress Hangzhou, China Stores on the AliExpress marketplace.	0.2%
10	Lazada Singapore Online shops on the Lazada e-commerce platform. $$$	0.1%

👉 See Also

🌎 Stores in other countries

Data is based on the analysis of 25,802 websites from Korea.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.