⚡ Stores in Vietnam

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, stores are detected on 1.8% of websites from Vietnam.

⭐ Most Popular in 2026

The following chart shows the top stores in Vietnam in 2026, based on market share.

The most popular is Shopee, which dominates the market with a substantial 87.3% share.
It is followed by Lazada with 43% and Houzz with 2.4%.

Shopee 87.3%
Lazada 43%
Houzz 2.4%
Amazon 1.3%
eBay 1.1%
Etsy 0.4%
Alibaba 0.2%
AliExpress 0.2%

🚀 Highlights

Here is a list of the top stores that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopee ^(-3)
2. Lazada ^(-9)
7. Alibaba ^(-5)
8. AliExpress ^(-16)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 8 stores used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	87.3%
2	Lazada Singapore Online shops on the Lazada e-commerce platform. $$$	43%
3	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	2.4%
4	Amazon Seattle, Washington, United States Allow sellers to create personalized online storefronts within the Amazon marketplace. $$$	1.3%
5	eBay San Jose, California, United States A selling platform that helps you establish your brand on eBay. $21.95+/month	1.1%
6	Etsy New York, United States Individual online shops hosted within the Etsy marketplace where sellers list and sell their products. $0.20+/item	0.4%
7	Alibaba Hangzhou, China Online stores on the Alibaba marketplace.	0.2%
8	AliExpress Hangzhou, China Stores on the AliExpress marketplace.	0.2%

👉 See Also

🌎 Stores in other countries

Data is based on the analysis of 25,590 websites from Vietnam.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.