WPML
WPML is a multilingual 
WordPress plugin that helps users translate websites and 
WooCommerce stores into multiple languages from a single dashboard.
It supports over 65 languages, offers manual, professional, and automatic translation options, provides language-specific URLs, manages translated strings and media, and includes SEO features such as hreflang tags and translated metadata.
According to our data, WPML is the second most popular translation software on the web.
It has 20.1% of the translation market share and is detected on 1.9% of all websites.
It appears on 9.1% of all websites in Greece, 8.6% in Spain, and 8.3% in Italy.
πΈ Pricing
WPML is a commercial product priced starting at β¬39 per year.
(1 site, no AI translation) β¬39/year
(3 sites, 90K AI credits) β¬99/year
(unlimited sites, 180K AI credits) β¬199/year
π Rankings and Market Share
- Translation
- Rank: 2
- Market share: 20.1%
- WordPress Plugins
- Rank: 13
- Market share: 5.7%
π WPML Awards
- π₯ Most popular in Canada in the Translation category.
- π₯ Most popular in Israel in the Translation category.
- π₯ Most popular in Estonia in the Translation category.
- π₯ Most popular in Slovenia in the Translation category.
- π₯ Most popular in Lithuania in the Translation category.
- π₯ Most popular in Thailand in the Translation category.
- π₯ Most popular in Hong Kong in the Translation category.
- π₯ Most popular in Latvia in the Translation category.
- π₯ Most popular in the United Arab Emirates in the Translation category.
- π₯ Most popular in Saudi Arabia in the Translation category.
β‘ Sites Using WPML
We have data on 76,701 websites that use the WPML translation software. Here is a list of some of the top ranked ones.
The highest rated site using WPML is 
magnite.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | magnite.com |
#293 | United States | American English |
| 2 |  appsflyer.com |
#1,019 | United States | American English |
| 3 | #1,122 | Belgium | Dutch | |
| 4 | #1,129 | United States | American English | |
| 5 |  granicus.com |
#1,147 | United States | English |
| 6 |  tiendanube.com |
#1,353 | Argentina | Spanish |
| 7 | #1,514 | Germany | American English | |
| 8 | #1,860 | United Kingdom | British English | |
| 9 |  leadsquared.com |
#3,015 | India | English |
| 10 | #3,677 | United States | American English | |
| 11 |  airship.com |
#3,679 | United States | American English |
| 12 | #4,012 | United States | American English | |
| 13 | #4,207 | United Kingdom | American English | |
| 14 |  insiderone.com |
#4,871 | Turkey | English |
| 15 | #5,435 | Poland | Polish | |
| 16 | #5,505 | Spain | European Spanish | |
| 17 |  cheq.ai |
#5,966 | Israel | American English |
| 18 | #6,054 | English | ||
| 19 | #6,377 | Indonesia | Indonesian | |
| 20 | #6,556 | American English |
π Usage Statistics
Most of the sites that use WPML:
- are located in Spain
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using WPML are from Spain, Italy, and Germany.
- Spain 12.5%
- Italy 12.2%
- Germany 9%
- France 5.9%
- Canada 5%
- Netherlands 4.7%
- United States 4.2%
- Switzerland 3.5%
- Greece 3.1%
- Other 39.9%
Most WPML users speak English, German, or Italian.
- English 28.2%
- German 11.1%
- Italian 10.2%
- Spanish 10%
- French 9%
- Dutch 4.3%
- Greek 2.2%
- Polish 2%
- Catalan 1.9%
- Other 21.1%
The WPML translation software is especially popular on .com, .it, and .org top-level domains.
- .com 39.4%
- .it 6.2%
- .org 5%
- .de 4.8%
- .ca 2.7%
- .nl 2.5%
- .ch 2.5%
- .es 2.3%
- .gr 2.1%
- Other 32.5%
The primary market segments for websites utilizing WPML include business, marketing and merchandising, and travel.
- Business 30.9%
- Marketing/Merchandising 10.3%
- Travel 9.4%
- Education/Reference 6.4%
- Internet Services 4.8%
- Online Shopping 3.9%
- Non-Profit/Advocacy/NGO 3.5%
- Health 3.4%
- Software/Hardware 2.8%
- Other 24.6%
π’ WPML Versions
The most popular version of WPML is 4.9, used by 29.1% of sites where versions were detected. In addition, 22.4% of sites use WPML 4.6, and 18.1% use WPML 4.8.
- 4.9 29.1%
- 4.6 22.4%
- 4.8 18.1%
- 4.7 12.9%
- 4.5 4.8%
- 4.4 2.9%
- 4.3 2.2%
- 4.2 2.1%
- 4.0 0.7%
- Other 4.8%
π΅οΈ Similar Technologies
These are some of the best WPML alternatives.
π Compare Alternatives
Compare WPML toβ¦
- π΅οΈ Similar solutions
- β Market leaders
- π‘ More alternatives
- π All options
π¬ Frequently Asked Questions
What is the company behind WPML?
WPML is owned by OnTheGoSystems Limited, headquartered in Hong Kong.
Can I use WPML for free?
No, WPML is a paid solution.
How much does it cost?
WPML is priced from β¬39 per year for the Multilingual Blog plan.
Can I try WPML for free?
No, it does not currently offer a free trial. However, a demo may be available.
Which country uses WPML the most?
The majority of WPML users are from Spain.
Who uses WPML?
According to our data, WPML is used on thousands of sites, including such established ones as magnite.com, appsflyer.com, and smartschool.be.
Is WPML used on government websites?
Overall, we found WPML on 7 government sites in the United States.
Do academic institutions use WPML?
Yes. The most prominent of these is unair.ac.id. Overall, we know of 35 academic websites in the United States that use WPML.
How does WPML compare to its competitors?
WPML is one of the most popular translation software, second only to GlotPress.
What are the alternatives to WPML?
Alternatives and possible competitors to WPML may include GlotPress, 
TranslatePress, and 
Polylang.
π See Also
- β¨ Related technologies
- πΌ All technologies from
OnTheGoSystems
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.