🆚 Google Translate vs. WPML
- 📈 WPML is noticeably more popular than Google Translate.
- 🌍 WPML is more popular in Spain, Italy, and Germany.
- 🌎 Google Translate is more popular in the United States, the United Kingdom, and Japan.
Statistics based on 3.3M+ analyzed websites. About this data
Google Translate
WPMLType
Translation software
Translation software
About
Google Translate is a free multilingual translation service that supports over 240 languages.
WPML is a multilingual 
WordPress plugin that helps users translate websites and 
WooCommerce stores into multiple languages from a single dashboard.
It supports over 65 languages, offers manual, professional, and automatic translation options, provides language-specific URLs, manages translated strings and media, and includes SEO features such as hreflang tags and translated metadata.
Headquarters
Mountain View, California, United States
Hong Kong
Pricing
Free ✔️
Free version ❌
Multilingual Blog
(1 site, no AI translation)€39/year
(1 site, no AI translation)€39/year
Multilingual CMS
(3 sites, 90K AI credits)€99/year
(3 sites, 90K AI credits)€99/year
Multilingual Agency
(unlimited sites, 180K AI credits)€199/year
(unlimited sites, 180K AI credits)€199/year
Categories
Popularity
Determined by the number of sites using each technology.
The WPML translation software is 1.5 times more popular than Google Translate.
Total websites
Market share
Translation
Popularity by country
Determined by the number of sites detected from each country.
WPML is more popular in Spain, Italy, and Germany, while Google Translate is more popular in the United States, the United Kingdom, and Japan.
United States
Spain
Italy
Germany
France
Canada
Netherlands
United Kingdom
Japan
Switzerland
Awards
- 🥇 Most popular in the United States in the Translation category.
- 🥇 Most popular in India in the Translation category.
- 🥇 Most popular in Korea in the Translation category.
- 🥇 Most popular in Belarus in the Translation category.
- 🥇 Most popular in Pakistan in the Translation category.
- 🥇 Most popular in Canada in the Translation category.
- 🥇 Most popular in Switzerland in the Translation category.
- 🥇 Most popular in Finland in the Translation category.
- 🥇 Most popular in Israel in the Translation category.
- 🥇 Most popular in Estonia in the Translation category.
Popularity by domain category
Determined by the number of sites in each category.
WPML is more popular among sites focused on business, marketing and merchandising, and travel, while Google Translate is more commonly used on education and reference, online shopping, and health sites.
Business
Education/Reference
Marketing/Merchandising
Travel
Online Shopping
Health
Non-Profit/Advocacy/NGO
Internet Services
Public Information
Blogs/Wiki
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Polylang
Google Cloud Translation
qTranslate-XT
Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.