⚡ Webmaster Tools

Webmaster tools are online services and software designed to help website owners monitor, analyze, and optimize their sites by providing insights into search performance, traffic, indexing status, technical issues, and user experience.

According to our research, webmaster tools are detected on 22.3% of all websites.
75.1% of these sites use only one webmaster tool, 20.8% use two, and 4.1% use three or more at the same time.

Statistics based on 3.8M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading webmaster tools in 2026, based on market share.

The most popular is Google Search Console, which dominates the market with an overwhelming 80% share.
It is followed by Meta Domain Verification with 21.5% and Bing Webmaster Tools with 13.1%.

You can also drill down by country:

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Yandex Webmaster Tools is #1 in Russia ^(-3)
Naver Search Advisor is #1 in Korea ^(-6)
Baidu Webmaster Tools is #1 in China ^(-7)
Bing Webmaster Tools is #2 in India ^(-1)
Seznam Reporter is #3 in the Czech Republic ^(-10)
Siteimprove is #3 in Norway ^(-6)
Ahrefs is #4 in the United States ^(-1)
Google Webmaster Tools is #4 in Japan ^(-2)
Parse.ly is #7 in the United Kingdom ^(-3)

✨ Best Webmaster Tools

Below is a more detailed list of 20 webmaster tools we detect, ranked by their market share.

Rank	Name	Market share
1	Google Search Console Mountain View, California, United States A free web service that helps site owners monitor, maintain, and troubleshoot their presence in Google search results. Free	80%
2	Meta Domain Verification Menlo Park, California, United States Allows companies to claim ownership of their domains in Meta Business Suite or Business Manager. Free	21.5%
3	Bing Webmaster Tools Redmond, Washington, United States A free tool that can help you monitor and improve your website's performance in Bing search. Free	13.1%
4	Yandex Webmaster Tools Moscow, Russia A free web service for webmasters to monitor their site's performance in the Yandex search engine. Free	7.5%
5	Ahrefs Singapore A subscription-based all-in-one SEO toolset that includes Site Audit, Website Authority Checker, Keywords Explorer, Rank Tracker, Backlink Checker and more. $129+/month	1.6%
6	Google Webmaster Tools Mountain View, California, United States The old Google Webmaster Tools, detected by the meta name "verify-v1", which have been deprecated in favor of Google Search Console. FreeLegacy	1.5%
7	Naver Search Advisor Seongnam, Korea A webmaster tool for monitoring site performance and controlling indexing in the Korean search engine Naver. Free	1.3%
8	Baidu Webmaster Tools Beijing, China A free web service for webmasters to monitor their site's performance in the Baidu search engine. Free	1.1%
9	Siteimprove Copenhagen, Denmark A cloud-based SaaS platform that combines accessibility, digital governance, analytics, and search optimization to help organizations manage and improve website quality and compliance. $$$	0.5%
10	Parse.ly New York, United States The analytics platform built for content creators, giving them the tools to understand content performance. $$$	0.3%
11	Qihoo 360 Beijing, China The Google Search Console analog for the Qihoo 360 search engine (so.com). Free	0.3%
12	Sogou Webmaster Tools Shenzhen, China Webmaster tools for the Chinese search engine Sogou. Free	0.2%
13	Seznam Reporter Prague, Czech Republic A webmaster tool from the Czech search engine Seznam. Free	0.2%
14	SiteLock Scottsdale, Arizona, United States A provider of website security protection and monitoring services. $149+/year	0.1%
15	Structured Data Markup Helper Mountain View, California, United States A tool from Google that generates schema markup from manually selected and tagged content on a web page. Free	0.1%
16	Shenma Webmaster Tools Beijing, China A web service for site owners to monitor the performance of their sites in the Shenma search engine. Free	0.07%
17	Majestic Birmingham, United Kingdom A commercial SEO tool for checking backlinks, comparing metrics, and tracking the dynamics of a website's backlink profile over time. $49.99+/month	0.05%
18	Detectify Stockholm, Sweden A website vulnerability scanner that performs tests to identify security issues on websites. €82+/month	0.02%
19	Botify Paris, France An enterprise SEO platform that performs automated audits of websites. $$$	0.007%
20	ChinaZ Xiamen, China The ChinaZ webmaster tool domain verification.	0.006%

👉 See Also

⚡SEO tools

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,816,146 websites.
We currently track the presence of 20 webmaster tools across the web.
Statistics were last calculated on September 9, 2026.
For more details, see our methodology and disclaimer.