⚡ Webmaster Tools in China

Webmaster tools are online services and software designed to help website owners monitor, analyze, and optimize their sites by providing insights into search performance, traffic, indexing status, technical issues, and user experience.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, webmaster tools are detected on 15% of websites from China.

Statistics based on 83K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top webmaster tools in China in 2026, based on market share.

The most popular is Baidu Webmaster Tools, which dominates the market with a substantial 67% share.
It is followed by Google Search Console with 23.4% and Qihoo 360 with 20.2%.

Baidu Webmaster Tools 67%
Google Search Console 23.4%
Qihoo 360 20.2%
Bing Webmaster Tools 12.4%
Sogou Webmaster Tools 11.6%
Shenma Webmaster Tools 5.3%
Meta Domain Verification 3.2%
Yandex Webmaster Tools 2.5%
Google Webmaster Tools 0.5%
ChinaZ 0.4%
Ahrefs 0.4%
Naver Search Advisor 0.3%
Parse.ly 0.08%
Siteimprove 0.04%
Structured Data Markup Helper 0.008%

🚀 Highlights

Here is a list of the top tools that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Baidu Webmaster Tools ^(-6)
3. Qihoo 360 ^(-7)
5. Sogou Webmaster Tools ^(-7)
6. Shenma Webmaster Tools ^(-10)
10. ChinaZ ^(-9)
16. Majestic ^(-1)

✨ Best Webmaster Tools

Below is a more detailed list of 16 webmaster tools used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Baidu Webmaster Tools Beijing, China A free web service for webmasters to monitor their site's performance in the Baidu search engine. Free	67%
2	Google Search Console Mountain View, California, United States A free web service that helps site owners monitor, maintain, and troubleshoot their presence in Google search results. Free	23.4%
3	Qihoo 360 Beijing, China The Google Search Console analog for the Qihoo 360 search engine (so.com). Free	20.2%
4	Bing Webmaster Tools Redmond, Washington, United States A free tool that can help you monitor and improve your website's performance in Bing search. Free	12.4%
5	Sogou Webmaster Tools Shenzhen, China Webmaster tools for the Chinese search engine Sogou. Free	11.6%
6	Shenma Webmaster Tools Beijing, China A web service for site owners to monitor the performance of their sites in the Shenma search engine. Free	5.3%
7	Meta Domain Verification Menlo Park, California, United States Allows companies to claim ownership of their domains in Meta Business Suite or Business Manager. Free	3.2%
8	Yandex Webmaster Tools Moscow, Russia A free web service for webmasters to monitor their site's performance in the Yandex search engine. Free	2.5%
9	Google Webmaster Tools Mountain View, California, United States The old Google Webmaster Tools, detected by the meta name "verify-v1", which have been deprecated in favor of Google Search Console. FreeLegacy	0.5%
10	ChinaZ Xiamen, China Webmaster tool domain verification.	0.4%
11	Ahrefs Singapore A subscription-based all-in-one SEO toolset that includes Site Audit, Website Authority Checker, Keywords Explorer, Rank Tracker, Backlink Checker and more. $129+/month	0.4%
12	Naver Search Advisor Seongnam, Korea A webmaster tool for monitoring site performance and controlling indexing in the Korean search engine Naver. Free	0.3%
13	Parse.ly New York, United States The analytics platform built for content creators, giving them the tools to understand content performance. $$$	0.08%
14	Siteimprove Copenhagen, Denmark A cloud SaaS platform for optimizing accessibility, digital governance, user experience analytics and search marketing. $$$	0.04%
15	Structured Data Markup Helper Mountain View, California, United States A tool from Google that generates schema markup from manually selected and tagged content on a web page. Free	0.008%
16	Majestic Birmingham, United Kingdom A commercial SEO tool for checking backlinks, comparing metrics, and tracking the dynamics of a website's backlink profile over time. $49.99+/month	0.008%

👉 See Also

🌎 Webmaster Tools in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 83,351 websites from China.
We currently track the presence of 20 webmaster tools across the web.
Of these, 16 were detected on websites from China.
Statistics were last calculated on April 16, 2026.
For more details, see our methodology and disclaimer.