A/B Testing Tools Ranked #26–#47 in the United Kingdom by Market Share (2026)

📈 A/B Testing Tools Ranked #26–#47 in the United Kingdom

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

Statistics based on 160K+ analyzed websites. About this data

The following list shows the A/B testing tools ranked from 26th to 47th out of 47 used on websites in the United Kingdom.

Rank	Name	Market share
26	ConvertFlow Coral Gables, Florida, United States A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website. $299+/month	0.6%
27	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	0.6%
28	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.5%
29	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	0.4%
30	Oracle Maxymiser Austin, Texas, United States A cloud-based software that enables marketers to test, target and personalize what a customer sees on a website or app, increasing engagement and revenue.	0.4%
31	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.3%
32	Landingi Dallas, Texas, United States A no-code platform designed to simplify the creation of landing pages for marketing campaigns. Free$29+/month	0.2%
33	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	0.2%
34	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	0.2%
35	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.2%
36	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	0.2%
37	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.1%
38	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.1%
39	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	0.1%
40	Instapage San Francisco, California, United States A landing page builder that offers a library of over 500 conversion-focused layouts and Instablocks. $99+/month	0.1%
41	Howuku Kuala Lumpur, Malaysia A complete web analytics solution with A/B testing, heatmaps, and session recording capabilities. $49+/month	0.1%
42	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	0.07%
43	Splitbee San Francisco, California, United States An analytics and conversion tool that helps you understand and improve your site's user experience. Free$14+/month	0.07%
44	Leadpages Minneapolis, Minnesota, United States A lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics. $49+/month	0.02%
45	Trendemon Netanya, Israel A journey orchestration and personalization platform that optimizes the customer experience on B2B websites. $699+/month	0.02%
46	Uberflip Toronto, Ontario, Canada A cloud-based content experience platform helping mid-market to enterprise-level brands generate leads, accelerate pipelines, and sell better through content. $1,200+/month	0.02%
47	GrooveFunnels Boca Raton, Florida, United States A page and funnel builder that is built into Groove CRM. $42/month	0.02%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 160,968 websites from the United Kingdom.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 47 were detected on websites from the United Kingdom.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.