AppLovin

Palo Alto, California, United States

AppLovin is a mobile advertising and marketing platform that enables app developers and publishers to monetize and promote mobile apps through ads and user-acquisition campaigns.

It acts as both a demand-side platform (DSP) for advertisers and a supply-side platform (SSP) for publishers, and provides varied ad formats, user-acquisition targeting, real-time bidding, and performance analytics.

According to our data, AppLovin ranks 95th among the online advertising platforms we track.
It has 0.1% of the advertising market share and is detected on 0.02% of all websites.

πŸ“Š Rankings and Market Share

πŸ† AppLovin Awards

⚑ Sites Using AppLovin

We have data on 566 websites that use AppLovin advertising technology. Here is a list of some of the top ranked ones.

The highest rated site using AppLovin is holafly.com.

#WebsiteRankCountryLanguage
1 holafly.com #7,231 Ireland English
2 onlinesoccermanager.com #7,326 Netherlands English
3 yousician.com #13,102 English
4 reebok.com #15,911 United Kingdom English
5 cupshe.com #16,029 English
6 plaud.ai #16,769 English
7 mejuri.com #17,145 Canada English
8 trueclassictees.com #17,446 English
9 momcozy.com #18,719 China English
10 swimoutlet.com #18,969 United States American English
11 onewheel.com #19,286 English
12 ridge.com #19,443 English
13 personalcreations.com #19,780 United States English
14 pelacase.com #20,439 English
15 simplytoimpress.com #21,011 United States English
16 bloomchic.com #22,014 English
17 lulus.com #22,254 United States English
18 guitartuna.com #22,353 English
19 zeelool.com #23,221 United States English
20 myfahlo.com #23,782 English

πŸ“ˆ Usage Statistics

Most of the sites that use AppLovin:

Most of the sites using AppLovin are from the United States, Germany, and China.

  • United States 66.2%
  • Germany 10%
  • China 5%
  • Canada 3%
  • United Kingdom 3%
  • Australia 2.5%
  • France 1%
  • Hong Kong 1%
  • Netherlands 1%
  • Other 7.3%

Most AppLovin users speak English or German.

  • English 95.2%
  • German 3.5%
  • Russian 0.2%
  • Spanish 0.2%
  • Italian 0.2%
  • French 0.2%
  • Dutch 0.2%
  • Polish 0.2%
  • Hungarian 0.2%

AppLovin advertising technology is especially popular on .com top-level domains.

  • .com 85.7%
  • .co 4.6%
  • .de 2.8%
  • .us 0.5%
  • .org 0.4%
  • .io 0.4%
  • .ae 0.4%
  • .ai 0.4%
  • .love 0.4%
  • Other 4.4%

The primary market segments for websites utilizing AppLovin include online shopping, fashion and beauty, and marketing and merchandising.

  • Online Shopping 48.5%
  • Fashion/Beauty 19.3%
  • Marketing/Merchandising 10.7%
  • Business 4.7%
  • Health 3%
  • Entertainment 1.7%
  • Games 1.7%
  • Internet Services 1.3%
  • Blogs/Wiki 1.3%
  • Other 7.8%

πŸ•΅οΈ Similar Technologies

These are some of the best AppLovin alternatives.

RankName
9
Criteo
Paris, France

A French performance advertising platform focused on commerce media and retargeting.

24
InMobi
Bengaluru, India

A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.

40
Media.net
Dubai, United Arab Emirates

Provides a contextual ad exchange that enables advertisers to reach key consumers in a cookie-free, privacy-conscious manner.

53
Nexxen
New York, United States

A flexible, video-first, unified demand-side and sell-side advertising platform.

127
Verve
New York, United States

A global omnichannel advertising platform that connects brands, agencies, and publishers to buy and monetize digital ad space across mobile, web, and connected TV.

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πŸ’¬ Frequently Asked Questions

Where is AppLovin's headquarters?

AppLovin is located in Palo Alto, California, United States.

Which country uses AppLovin the most?

The majority of AppLovin users are from the United States.

Who uses AppLovin?

According to our data, AppLovin is used on hundreds of sites, including such established ones as holafly.com, onlinesoccermanager.com, and yousician.com.

How does AppLovin compare to its competitors?

AppLovin is a moderately popular advertising technology, ranking ahead of 104 other online advertising platforms we track.

What are the alternatives to AppLovin?

Alternatives and possible competitors to AppLovin may include InMobi, Media.net, and Criteo.

Statistics were last calculated on .
For details, see our methodology and disclaimer.