🆚 AppLovin vs. Nexxen
- 📈 Nexxen is three times more popular than AppLovin.
- 🌎 Nexxen is more popular in the United States, Turkey, and Germany.
- 🌍 AppLovin is more popular in China.
Statistics based on 3.3M+ analyzed websites. About this data
AppLovin
NexxenType
Advertising technology
Advertising technology
About
AppLovin is a mobile advertising and marketing platform that enables app developers and publishers to monetize and promote mobile apps through ads and user-acquisition campaigns.
It acts as both a demand-side platform (DSP) for advertisers and a supply-side platform (SSP) for publishers, and provides varied ad formats, user-acquisition targeting, real-time bidding, and performance analytics.
Nexxen is a flexible, video-first, unified demand-side and sell-side advertising platform.
Headquarters
Palo Alto, California, United States
New York, United States
Categories
Popularity
Determined by the number of sites using each technology.
Nexxen advertising technology is 2.6 times more popular than AppLovin.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Nexxen is more popular in the United States, Turkey, and Germany, while AppLovin is more popular in China.
United States
Turkey
Germany
United Kingdom
France
Australia
Canada
Italy
Netherlands
Poland
Awards
- ⬆️ 77th most popular in the United States in the Advertising category.
- 🥈 Second most popular in Turkey in the DMP category.
- ⭐ 4th most popular in Germany in the DMP category.
- ⭐ 4th most popular in France in the DMP category.
- ⭐ 4th most popular in Australia in the DMP category.
- ⭐ 4th most popular in Italy in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Nexxen is more popular among sites focused on general news, marketing and merchandising, and business, while AppLovin is more commonly used on online shopping, fashion and beauty, and games sites.
General News
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Business
Finance/Banking
Sports
Blogs/Wiki
Entertainment
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
InMobi
Magnite
OpenX🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.