AppLovin
AppLovin is a mobile advertising and marketing platform that enables app developers and publishers to monetize and promote mobile apps through ads and user-acquisition campaigns.
It acts as both a demand-side platform (DSP) for advertisers and a supply-side platform (SSP) for publishers, and provides varied ad formats, user-acquisition targeting, real-time bidding, and performance analytics.
According to our data, AppLovin ranks 95th among the online advertising platforms we track.
It has 0.1% of the advertising market share and is detected on 0.02% of all websites.
- 🏠 Website
📊 Rankings and Market Share
- Advertising
- Rank: 95
- Market share: 0.1%
🏆 AppLovin Awards
- ⬆️ 77th most popular in the United States in the Advertising category.
⚡ Sites Using AppLovin
We have data on 611 websites that use AppLovin advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using AppLovin is preply.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #1,676 | United States | English | |
| 2 | #2,579 | American English | ||
| 3 | #3,724 | United States | American English | |
| 4 | #7,231 | Ireland | English | |
| 5 | #7,326 | Netherlands | English | |
| 6 | #8,579 | English | ||
| 7 | #11,535 | United States | English | |
| 8 | #13,102 | English | ||
| 9 | #15,911 | United Kingdom | English | |
| 10 | #16,029 | English | ||
| 11 | #16,769 | English | ||
| 12 | #17,145 | Canada | English | |
| 13 | #17,446 | English | ||
| 14 | #18,719 | China | English | |
| 15 | #18,969 | United States | American English | |
| 16 | #19,286 | English | ||
| 17 | #19,443 | English | ||
| 18 | #19,780 | United States | English | |
| 19 | #20,439 | English | ||
| 20 | #21,011 | United States | English |
📈 Usage Statistics
Most of the sites that use AppLovin:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using AppLovin are from the United States and Germany.
- United States 66.8%
- Germany 8.8%
- China 4.9%
- United Kingdom 3.1%
- Canada 2.7%
- Australia 2.2%
- Netherlands 1.3%
- Russia 1.3%
- Sweden 1.3%
- Other 7.6%
Most AppLovin users speak English or German.
- English 95.3%
- German 3.3%
- Russian 0.5%
- Spanish 0.2%
- Italian 0.2%
- French 0.2%
- Dutch 0.2%
- Polish 0.2%
- Hungarian 0.2%
AppLovin advertising technology is especially popular on .com top-level domains.
- .com 85.6%
- .co 4.7%
- .de 2.6%
- .io 0.7%
- .org 0.5%
- .us 0.5%
- .ru 0.5%
- .health 0.3%
- .ae 0.3%
- Other 4.3%
The primary market segments for websites utilizing AppLovin include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 48.4%
- Fashion/Beauty 18.3%
- Marketing/Merchandising 10.6%
- Business 4.9%
- Health 2.8%
- Entertainment 1.6%
- Games 1.6%
- Blogs/Wiki 1.6%
- Internet Services 1.2%
- Other 9%
🕵️ Similar Technologies
These are some of the best AppLovin alternatives.
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Google Ad Manager💬 Frequently Asked Questions
Where is AppLovin's headquarters?
AppLovin is located in Palo Alto, California, United States.
Which country uses AppLovin the most?
The majority of AppLovin users are from the United States.
Who uses AppLovin?
According to our data, AppLovin is used on hundreds of sites, including such established ones as preply.com,
anker.com, and
eufy.com.
How does AppLovin compare to its competitors?
AppLovin is a moderately popular advertising technology, ranking ahead of 103 other online advertising platforms we track.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.