⚡ Affiliate Marketing

Affiliate marketing is a performance-based marketing model in which businesses compensate third-party partners (affiliates) for driving traffic, leads, or sales through tracked referral activities.

Affiliate marketing platforms provide the infrastructure for this model by offering tools for affiliate recruitment and management, link and campaign tracking, attribution and commission calculation, reporting and fraud detection, and integration with e-commerce and analytics systems.

According to our research, affiliate marketing platforms are used on 1.5% of all websites.
83.5% of these sites use only one affiliate marketing platform, 14.5% use two, and 2% use three or more of them.

⭐ Most Popular in 2026

The following chart shows the leading affiliate marketing platforms in 2026, based on market share.

The most popular is Amazon Associates with a share of 23.8%, followed by Impact with 15.5% and Awin with 11.5%.

Amazon Associates 23.8%
Impact 15.5%
Awin 11.5%
ValueCommerce 11.1%
GoAffPro 8.7%
Moshimo 8.5%
Tradedoubler 4.5%
CJ 3.8%
Rakuten Advertising 3.7%
Admitad 3.7%
FlexOffers 3.2%
UpPromote 3%
Refersion 2.4%
A8.net 2%
Post Affiliate Pro 1.7%

You can also drill down by country:

🚀 Country Highlights

Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Awin is #1 in the United Kingdom ^(-2)
ValueCommerce is #1 in Japan ^(-3)
GoAffPro is #1 in India ^(-4)
Admitad is #1 in Russia ^(-9)
Commission Factory is #1 in Australia ^(-20)
Tradedoubler is #3 in Germany ^(-4)
Affilae is #3 in France ^(-19)
CJ is #5 in the United States ^(-3)

✨ Best Affiliate Marketing Platforms

Below is a more detailed list of the top 25 of the 34 affiliate marketing platforms we track, ranked by their market share.

Rank	Name	Market share
1	Amazon Associates Seattle, Washington, United States An affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces. $$$	23.8%
2	Impact Santa Barbara, California, United States An advanced partnership management platform. Free$30+/month	15.5%
3	Awin Berlin, Germany A global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs. Free$59+/month	11.5%
4	ValueCommerce Tokyo, Japan A Japanese affiliate marketing platform.	11.1%
5	GoAffPro Sirsa, Haryana, India A comprehensive affiliate marketing solution for online stores, integrated with Shopify, WooCommerce, BigCommerce, Magento, Wix eCommerce, PrestaShop, Ecwid, and others. Free$49+/month	8.7%
6	Moshimo Tokyo, Japan A Japanese platform that provides affiliate marketing and dropshipping services.	8.5%
7	Tradedoubler Stockholm, Sweden A global affiliate and partner marketing network that connects brands and publishers through performance-based advertising. Free£55+/month	4.5%
8	CJ Santa Barbara, California, United States An affiliate marketing network that has been operating since 1998. Free$3,000+	3.8%
9	Rakuten Advertising Tokyo, Japan An affiliate marketing service provider.	3.7%
10	Admitad Dubai, United Arab Emirates A premium CPA affiliate network founded in Germany. Free$159+/month	3.7%
11	FlexOffers Fort Lauderdale, Florida, United States An affiliate network that works with over 12,000 advertisers and 65+ networks and agencies.	3.2%
12	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built specifically for Shopify businesses. Free$29.99+/month	3%
13	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	2.4%
14	A8.net Tokyo, Japan A Japanese affiliate marketing network.	2%
15	Post Affiliate Pro Bratislava, Slovakia An affiliate management software to create and direct affiliate programs or manage entire affiliate networks. $139+/month	1.7%
16	Webgains Bristol, United Kingdom The hi-performance affiliate marketing network that has been online since 2005.	1.6%
17	Partnerize New York, United States A partnership automation company that helps brands track, report, and pay partners who drive business leads.	1.6%
18	Rewardful Calgary, Alberta, Canada An affiliate marketing platform that enables SaaS companies to set up affiliate programs with Stripe & Paddle. $49+/month	1.4%
19	Tapfiliate Amsterdam-Duivendrecht, Netherlands A cloud-based affiliate marketing platform geared toward e-commerce and SaaS businesses. $89+/month	1.2%
20	Clickbank Boise, Idaho, United States A global e-commerce platform and affiliate marketplace founded in 1998. $$$	0.9%
21	Commission Factory Sydney, Australia An Australian retail-focused affiliate marketing platform currently owned by Awin. Free$$$	0.9%
22	Affilae Bordeaux, France An affiliate marketing software to track, manage and grow your affiliate and influencer partnerships. Free$100+/month	0.7%
23	Travelpayouts Hong Kong A travel affiliate partnership platform that connects publishers with over 100 travel brands to promote services such as flights, hotels, car rentals, tours, and insurance. Free	0.6%
24	AliExpress Affiliate Hangzhou, China A service that allows participants to earn commissions by referring customers to AliExpress.com.	0.5%
25	Affiliatable Sheridan, Wyoming, United States A cloud-based app for affiliate marketers to create comparison tables and product boxes that help increase conversion rates. Free$9+/month	0.5%

👉 See Also

🔗 Links
- Affiliate marketing
👨‍👩‍👦‍👦 Community
- Reddit

Data is based on the analysis of 3,312,700 websites.
Statistics were last calculated on February 22, 2026.
For details, see our methodology and disclaimer.