🆚 AdChoices vs. SearchAction

Compare technologies based on real-world usage data *

Type

Standard
Semantic markup technology

About

AdChoices is a self-regulatory standard for online interest-based advertising that gives consumers enhanced control over the collection and use of their data to deliver relevant ads.

SearchAction is a structured data type from Schema.org that describes a website's search capability.

Before November 2024, it was used by Google to enable the "Sitelinks Search Box" feature, which displayed a search bar for a website directly within the search results snippet. However, since Google deprecated this feature, there is no evidence that other search engines or apps currently support it.

Headquarters

New Providence, New Jersey, United States
Cambridge, Massachusetts, United States

Website

Categories

Standards › Rank #42
Standards › Rank #7
Semantic Markup › Rank #6

Popularity

Determined by the number of sites using each technology.

SearchAction semantic markup technology is 949 times more popular than AdChoices.
Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

SearchAction is more popular than AdChoices in all countries.
United States
United Kingdom
Germany
France
Spain
Italy
Australia
Netherlands
Japan
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

SearchAction is more popular than AdChoices in all market segments.
Business
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Travel
Entertainment
Health
General News

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
p**nhub.com
#26
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.