🆚 SearchAction vs. Twitter Cards

Type

Semantic markup technology
Semantic markup technology

About

SearchAction is a structured data type from Schema.org that describes a website's search capability.

Before November 2024, it was used by Google to enable the "Sitelinks Search Box" feature, which displayed a search bar for a website directly within the search results snippet. However, since Google deprecated this feature, there is no evidence that other search engines or apps currently support it.

Twitter Cards are a metadata format used by X, originally Twitter, that enables links in posts to display rich previews with images, videos, and interactive media to increase engagement and traffic.

They are defined via specialized meta tags embedded in web pages, support multiple card types, and enable previews such as articles with images and descriptions, app install prompts, and embedded audio or video players with playback controls.

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Headquarters

Cambridge, Massachusetts, United States
Bastrop, Texas, United States

Website

Categories

Semantic Markup › Rank #6
Semantic Markup › Rank #3
Standards › Rank #7

Popularity

Determined by the number of sites using each technology.

Twitter Cards semantic markup technology is 1.5 times more popular than SearchAction.
Total websites

Market share

Semantic Markup

Popularity by country

Determined by the number of sites detected from each country.

Twitter Cards is more popular than SearchAction in all countries.
United States
United Kingdom
Germany
France
Japan
Spain
Italy
Netherlands
Australia
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Twitter Cards is more popular among sites focused on business, marketing and merchandising, and online shopping, while SearchAction is more commonly used on fashion and beauty, sports, and recreation and hobbies sites.
Business
Marketing/Merchandising
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Travel
Health
General News

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Rank
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See also

🗃️ About This Data