🆚 AdRiver vs. Digital Caramel

Compare technologies based on real-world usage data *

📈 AdRiver is twice as popular as Digital Caramel.
🌍 AdRiver is more popular in Russia, Azerbaijan, and Ukraine.
🌍 Digital Caramel is more popular in the Netherlands, Germany, and Poland.

AdRiver

Digital Caramel

Type

Advertising technology

About

AdRiver is a Russian advertising supply-side and measurement platform.

Digital Caramel is a website monetization service and a certified partner of the Yandex Advertising Network.

Headquarters

Moscow, Russia

Yerevan, Armenia

Website

adriver.ru #1,053,126

digitalcaramel.com/en #57,025

Popularity

Determined by the number of sites using each technology.

AdRiver advertising technology is 1.9 times more popular than Digital Caramel.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

AdRiver is more popular in Russia, Azerbaijan, and Ukraine, while Digital Caramel is more popular in the Netherlands, Germany, and Poland.

Russia

Azerbaijan

Netherlands

Ukraine

United States

Germany

Poland

Kazakhstan

France

Uzbekistan

Awards

⭐ 5th most popular in Russia in the Advertising category.

⭐ 7th most popular in Russia in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

AdRiver is more popular among sites focused on general news, blogs and wiki, and marketing and merchandising, while Digital Caramel is more commonly used on entertainment, games, and education and reference sites.

General News

Blogs/Wiki

Entertainment

Marketing/Merchandising

Games

Education/Reference

Public Information

Portal Sites

Business

Internet Services