🆚 Google AdSense vs. Kargo

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Google AdSense is an advertising network that lets publishers earn revenue by displaying targeted ads on their websites.

It supports contextual and audience-based ad selection, offers automatically placed ads, provides multiple formats such as display, in-article, in-feed, and multiplex, and overlay formats such as anchor, side rail, and vignette ads.

Since 2024, AdSense has been paying publishers on a pay-per-impression basis, also known as the CPM (cost per mille) model.

Kargo is an omnichannel advertising technology platform that offers full-funnel advertising solutions across mobile, desktop, connected television (CTV), and social.

It provides cookieless and first-party audience targeting, custom high-impact creative formats, premium inventory supply, and built-in measurement tools.

Headquarters

Mountain View, California, United States
New York, United States

Website

Pricing

Revenue share80%

Categories

Advertising › Rank #1
Advertising › Rank #136

Popularity

Determined by the number of sites using each technology.

Google AdSense advertising technology is 834 times more popular than Kargo.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google AdSense is more popular than Kargo in all countries.
United States
Japan
Germany
United Kingdom
France
India
Brazil
Spain
Italy
Russia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google AdSense is more popular than Kargo in all market segments.
Blogs/Wiki
General News
Business
Entertainment
Marketing/Merchandising
Education/Reference
Online Shopping
Internet Services
Travel
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#12
View more ➝
Name
Rank
#2,596
#5,573
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.