🆚 Alexa vs. Oracle Moat

Compare technologies based on real-world usage data *
Alexa
Oracle Moat

Type

Legacy technology
Legacy technology

About

Alexa was a web traffic analysis service from Amazon that was discontinued in 2022.

A measurement and marketing analytics suite designed to measure media performance across digital and TV advertising campaigns.

Headquarters

Seattle, Washington, United States
Austin, Texas, United States

Website

oracle.com/advertising/ #396

Categories

Legacy › Rank #23
Legacy › Rank #35

Popularity

Determined by the number of sites using each technology.

Alexa legacy technology is 1.7 times more popular than Oracle Moat.
Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Alexa is more popular in the United States, Turkey, and India, while Oracle Moat is more popular in the United Kingdom, the Netherlands, and Thailand.
United States
Turkey
United Kingdom
India
Germany
Italy
Indonesia
Spain
Canada
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Alexa is more popular among sites focused on general news, business, and marketing and merchandising, while Oracle Moat is more commonly used on online shopping, health, and fashion and beauty sites.
Online Shopping
General News
Business
Marketing/Merchandising
Blogs/Wiki
Entertainment
Internet Services
Education/Reference
Health
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#419
#480
#940
#1,013
#1,383
View more ➝
Name
Rank
#39
#78
#123
#201
#232
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.