Alexa
Amazon, Seattle, Washington, United StatesAlexa was a web traffic analysis service from Amazon that was discontinued in 2022.
According to our data, Alexa ranks 28th among the legacy technologies we track.
It has 0.6% of the legacy market share and is detected on 0.1% of all websites.
It appears on 1% of all websites in Turkey, 0.5% in Indonesia, and 0.3% in India.
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Legacy
- Rank: 28
- Market share: 0.6%
🏆 Alexa Awards
- ⭐ 9th most popular in Turkey in the Legacy category.
- ⭐ 10th most popular in Indonesia in the Legacy category.
- 🔥 12nd most popular in Iran in the Legacy category.
- 🔥 17th most popular in Vietnam in the Legacy category.
- 🔥 20th most popular in Greece in the Legacy category.
- 🔥 20th most popular in Taiwan in the Legacy category.
- ⬆️ 21st most popular in India in the Legacy category.
- ⬆️ 22nd most popular in China in the Legacy category.
- ⬆️ 25th most popular in Italy in the Legacy category.
- ⬆️ 25th most popular in Spain in the Legacy category.
⚡ Sites Using Alexa
We have data on 5,260 websites that use Alexa legacy technology. Here is a list of some of the top ranked ones.
The highest rated site using Alexa is 
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | giphy.com |
#167 | English | |
| 2 | #381 | India | English | |
| 3 | #503 | Czech Republic | French | |
| 4 | #887 | Japan | Japanese | |
| 5 | #1,021 | United States | American English | |
| 6 | #1,243 | Indonesia | Indonesian | |
| 7 |  gutenberg.org |
#1,252 | United States | American English |
| 8 | #1,791 | Spain | Spanish | |
| 9 | #2,014 | Indonesia | Malay | |
| 10 | #2,579 | Australia | American English | |
| 11 | #2,655 | Canada | Persian | |
| 12 | #2,805 | Chile | Spanish | |
| 13 | #2,985 | Indonesia | Indonesian | |
| 14 | #3,222 | Spanish | ||
| 15 | #3,329 | India | English | |
| 16 | #3,376 | Malay | ||
| 17 | #3,635 | English | ||
| 18 | #3,674 | English | ||
| 19 | #4,076 | Czech Republic | English | |
| 20 | #4,547 | Argentina | Spanish |
📈 Usage Statistics
Most of the sites that use Alexa:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Alexa are from the United States, Turkey, and India.
- United States 19.2%
- Turkey 10.2%
- India 5.7%
- Italy 5.1%
- Indonesia 4.9%
- United Kingdom 4.8%
- Spain 3.8%
- Vietnam 3.3%
- Germany 2.6%
- Other 40.4%
Most Alexa users speak English, Turkish, or Spanish.
- English 49%
- Turkish 8.4%
- Spanish 5.9%
- Italian 4%
- Arabic 3.2%
- Vietnamese 2.7%
- Chinese 2.7%
- Indonesian 2.6%
- Persian 2.5%
- Other 19%
Alexa legacy technology is especially popular on .com top-level domains.
- .com 56.3%
- .net 4.7%
- .org 3%
- .com.tr 2.1%
- .co.uk 1.7%
- .it 1.5%
- .gr 1.4%
- .de 1.4%
- .vn 1.2%
- Other 26.7%
The primary market segments for websites utilizing Alexa include general news, blogs and wiki, and business.
- General News 13.3%
- Blogs/Wiki 10.6%
- Business 9.5%
- Online Shopping 7.1%
- Marketing/Merchandising 6.7%
- Internet Services 6.5%
- Entertainment 6%
- Education/Reference 5.3%
- Travel 2.8%
- Other 32.2%
🕵️ Similar Technologies
These are some of the best Alexa alternatives.
🆚 Compare Alternatives
Compare Alexa to…
- 🕵️ Similar technologies
- ⭐ Market leaders
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💬 Frequently Asked Questions
What is the company behind Alexa?
Alexa is owned by Amazon.com, Inc., headquartered in Seattle, Washington, United States.
Which country uses Alexa the most?
The majority of Alexa users are from the United States.
Who uses Alexa?
According to our data, Alexa is used on thousands of sites, including such established ones as flipkart.com, and
flashscore.fr.
Do academic institutions use Alexa?
Yes. The most notable of these is sydney.edu.au. In total, we know of 7 academic websites in the United States that use Alexa.
How does Alexa stack up against its competitors?
Alexa is a moderately popular legacy technology, ranking ahead of 102 other legacy technologies we track.
What are the alternatives to Alexa?
Alternatives and possible competitors to Alexa may include 
Google URL Shortener, 
AddThis, and 
Messenger Customer Chat.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.