🆚 Alexa vs. Microsoft Invest
- 📈 Microsoft Invest is noticeably more popular than Alexa.
- 🌎 Microsoft Invest is more popular in the United States, the United Kingdom, and Germany.
- 🌍 Alexa is more popular in Turkey, Italy, and India.
Statistics based on 3.8M+ analyzed websites. About this data
AlexaType
Legacy technology
Legacy technology
About
Alexa was a web traffic analysis service from Amazon that was discontinued in 2022.
Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.
Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into 
Microsoft Advertising.
Headquarters
Seattle, Washington, United States
Redmond, Washington, United States
Website
Categories
Popularity
Determined by the number of sites using each technology.
Microsoft Invest legacy technology is 1.8 times more popular than Alexa.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Invest is more popular in the United States, the United Kingdom, and Germany, while Alexa is more popular in Turkey, Italy, and India.
United States
United Kingdom
Turkey
Germany
France
Italy
Spain
Australia
India
Netherlands
Awards
- ⭐ 9th most popular in Turkey in the Legacy category.
- ⭐ 10th most popular in Indonesia in the Legacy category.
- ⭐ 10th most popular in Iran in the Legacy category.
- 🔥 17th most popular in Vietnam in the Legacy category.
- 🔥 20th most popular in Greece in the Legacy category.
- ⭐ 7th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 9th most popular in Norway in the Legacy category.
- ⭐ 10th most popular in Mexico in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Invest is more popular among sites focused on business, general news, and online shopping, while Alexa is more commonly used on Internet services sites.
Business
General News
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Entertainment
Finance/Banking
Education/Reference
Internet Services
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Amazon company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.