🆚 Magnite vs. Microsoft Invest

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.

Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into Microsoft Advertising.

Popularity

Determined by the number of sites using each technology.

• 🔥 11st most popular in Sweden in the Advertising category.
• 🔥 12nd most popular in Turkey in the Advertising category.
• 🔥 15th most popular in the Czech Republic in the Advertising category.
• 🔥 16th most popular in the United Kingdom in the Advertising category.
• 🔥 16th most popular in Canada in the Advertising category.

• ⭐ 7th most popular in Norway in the Advertising category.
• ⭐ 8th most popular in Finland in the Advertising category.
• ⭐ 9th most popular in Norway in the Legacy category.
• ⭐ 10th most popular in Mexico in the Advertising category.
• 🔥 11st most popular in France in the Advertising category.

Top sites

Top-ranked sites that use these technologies.

Compare alternatives

Technologies with similar characteristics.

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• Magnite technology profile
• Magnite, Inc. company profile

• Microsoft Invest technology profile
• Microsoft company profile