🆚 Microsoft Invest vs. Outbrain
- 📈 Microsoft Invest is noticeably more popular than Outbrain.
- 🌎 Microsoft Invest is more popular in the United States, the United Kingdom, and France.
- 🌍 Outbrain is more popular in Germany, Italy, and Israel.
OutbrainType
About
Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.
Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into 
Microsoft Advertising.
Outbrain is a content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites.
It uses AI-driven targeting to deliver native ads and personalized content recommendations, supports multiple ad formats including native, carousel, video and app install ads, offers audience segmentation and real-time optimization, and serves billions of impressions monthly across more than 55 countries.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 7th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 9th most popular in Norway in the Legacy category.
- ⭐ 10th most popular in Mexico in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
- 🥉 Third most popular in Israel in the Advertising category.
- 🔥 11st most popular in Singapore in the Advertising category.
- 🔥 12nd most popular in Italy in the Advertising category.
- 🔥 12nd most popular in Belgium in the Advertising category.
- 🔥 13rd most popular in Germany in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Teads Holding Co. company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.