🆚 Microsoft Invest vs. The Trade Desk

📈 The Trade Desk is as popular as Microsoft Invest.
🌎 The Trade Desk is more popular in the United States, Australia, and Canada.
🌍 Microsoft Invest is more popular in the United Kingdom, Germany, and France.

Statistics based on 3.8M+ analyzed websites. About this data

Microsoft Invest

The Trade Desk

Type

Legacy technology

Advertising technology

About

Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.

Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into Microsoft Advertising.

The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.

It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.

Headquarters

Redmond, Washington, United States

Ventura, California, United States

Website

about.ads.microsoft.com

thetradedesk.com #57,659

Popularity

Determined by the number of sites using each technology.

The Trade Desk advertising technology is as popular as Microsoft Invest.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

The Trade Desk is more popular in the United States, Australia, and Canada, while Microsoft Invest is more popular in the United Kingdom, Germany, and France.

United States

United Kingdom

Germany

Australia

France

Canada

Spain

Netherlands

Turkey

Italy

Awards

⭐ 7th most popular in Norway in the Advertising category.
⭐ 8th most popular in Finland in the Advertising category.
⭐ 9th most popular in Norway in the Legacy category.
⭐ 10th most popular in Mexico in the Advertising category.
🔥 11st most popular in France in the Advertising category.

⭐ 8th most popular in the United States in the Advertising category.
⭐ 9th most popular in Australia in the Advertising category.
⭐ 9th most popular in New Zealand in the Advertising category.
⭐ 10th most popular in Canada in the Advertising category.
🔥 11st most popular in Indonesia in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

The Trade Desk is more popular among sites focused on business, marketing and merchandising, and finance and banking, while Microsoft Invest is more commonly used on online shopping, general news, and blogs and wiki sites.

Business

Marketing/Merchandising

Online Shopping

General News

Finance/Banking

Health

Education/Reference

Travel

Fashion/Beauty

Entertainment

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#48

#67

Name

Rank

#20

#45

#104

#113

#117