🆚 Microsoft Invest vs. The Trade Desk
- 📈 Microsoft Invest is slightly more popular than The Trade Desk.
- 🌍 Microsoft Invest is more popular in the United Kingdom, Germany, and France.
- 🌎 The Trade Desk is more popular in the United States, Australia, and Canada.
Statistics based on 3.3M+ analyzed websites. About this data
Microsoft Invest
The Trade DeskType
Advertising technology
Advertising technology
About
Microsoft Invest is a a demand side ad management platform with full buy-side capabilities.
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Headquarters
Redmond, Washington, United States
Ventura, California, United States
Categories
Advertising › Rank #15
Advertising › Rank #16
Popularity
Determined by the number of sites using each technology.
Microsoft Invest advertising technology is 1.2 times more popular than The Trade Desk.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Invest is more popular in the United Kingdom, Germany, and France, while The Trade Desk is more popular in the United States, Australia, and Canada.
United States
United Kingdom
Germany
France
Australia
Canada
Spain
Turkey
Netherlands
Italy
Awards
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 8th most popular in Norway in the Advertising category.
- ⭐ 10th most popular in Turkey in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
- 🔥 11st most popular in the Netherlands in the Advertising category.
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in Malaysia in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Invest is more popular among sites focused on online shopping, general news, and blogs and wiki, while The Trade Desk is more commonly used on business, marketing and merchandising, and finance and banking sites.
Business
Online Shopping
Marketing/Merchandising
General News
Finance/Banking
Health
Travel
Education/Reference
Blogs/Wiki
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
AdRoll
Magnite
OpenX
Nexxen
MediaMath🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.