🆚 Alexa vs. Google Optimize
- 📈 Google Optimize is noticeably more popular than Alexa.
- 🌎 Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands.
- 🌍 Alexa is more popular in Turkey, India, and Italy.
Statistics based on 3.3M+ analyzed websites. About this data
Alexa
Google OptimizeType
Legacy technology
Legacy technology
About
Alexa was a web traffic analysis service from Amazon that was discontinued in 2022.
Google Optimize was a free website optimization tool integrated with 
Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.
Headquarters
Seattle, Washington, United States
Mountain View, California, United States
Website
Popularity
Determined by the number of sites using each technology.
Google Optimize legacy technology is 1.6 times more popular than Alexa.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands, while Alexa is more popular in Turkey, India, and Italy.
United States
United Kingdom
Turkey
Netherlands
Germany
India
Japan
Spain
Australia
Brazil
Awards
- ⭐ 7th most popular in Turkey in the Legacy category.
- ⭐ 8th most popular in Morocco in the Legacy category.
- ⭐ 9th most popular in Indonesia in the Legacy category.
- ⭐ 10th most popular in Iran in the Legacy category.
- 🔥 11st most popular in Bangladesh in the Legacy category.
- ⭐ 9th most popular in Chile in the Legacy category.
- ⭐ 10th most popular in Peru in the Legacy category.
- 🔥 12nd most popular in Sweden in the Legacy category.
- 🔥 12nd most popular in Norway in the Legacy category.
- 🔥 13rd most popular in the United Kingdom in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Google Optimize is more popular among sites focused on business, online shopping, and marketing and merchandising, while Alexa is more commonly used on general news, blogs and wiki, and entertainment sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
General News
Blogs/Wiki
Education/Reference
Entertainment
Finance/Banking
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
AddThis
Messenger Customer Chat
Skype
Google Funding Choices
Amazon company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.