🆚 Google URL Shortener vs. Google Optimize
- 📈 Google URL Shortener is much more popular than Google Optimize.
- 🌎 Google URL Shortener is more popular in the United States, Japan, and Spain.
- 🌍 Google Optimize is more popular in China and Anguilla.
Statistics based on 3.3M+ analyzed websites. About this data
Google URL ShortenerType
Legacy technology
Legacy technology
About
Google URL Shortener is a deprecated link service from Google.
Google Optimize was a free website optimization tool integrated with 
Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.
Headquarters
Mountain View, California, United States
Mountain View, California, United States
Website
Popularity
Determined by the number of sites using each technology.
Google URL Shortener legacy technology is 11 times more popular than Google Optimize.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Google URL Shortener is more popular in the United States, Japan, and Spain, while Google Optimize is more popular in China and Anguilla.
United States
Japan
Spain
Australia
Germany
United Kingdom
India
Brazil
Italy
Canada
Awards
- 🥇 Most popular in Taiwan in the Legacy category.
- 🥇 Most popular in Paraguay in the Legacy category.
- 🥇 Most popular in the U.S. Virgin Islands in the Legacy category.
- 🥈 Second most popular in the United States in the Legacy category.
- 🥈 Second most popular in Japan in the Legacy category.
- ⭐ 9th most popular in Chile in the Legacy category.
- ⭐ 10th most popular in Peru in the Legacy category.
- 🔥 12nd most popular in Sweden in the Legacy category.
- 🔥 12nd most popular in Norway in the Legacy category.
- 🔥 13rd most popular in the United Kingdom in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Google URL Shortener is more popular than Google Optimize in all market segments.
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Health
Travel
Internet Services
Real Estate
Sports
Non-Profit/Advocacy/NGO
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
AddThis
Messenger Customer Chat
Skype
Google Funding Choices
Alexa🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.