🆚 Google Funding Choices vs. Google Optimize
- 📈 Google Funding Choices is noticeably more popular than Google Optimize.
- 🌎 Google Funding Choices is more popular in Japan, Spain, and Brazil.
- 🌎 Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands.
Statistics based on 4M+ analyzed websites. About this data
Google Funding Choices
Google OptimizeType
Legacy technology
Legacy technology
About
Google Funding Choices was a messaging tool for GDPR and CCPA compliance and ad blocking recovery.
Its functionality has been transitioned into the Privacy & Messaging section within Ad Manager, AdMob, and 
AdSense.
Google Optimize was a free website optimization tool integrated with 
Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.
Headquarters
Mountain View, California, United States
Mountain View, California, United States
Popularity
Determined by the number of sites using each technology.
Google Funding Choices legacy technology is 1.4 times more popular than Google Optimize.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Google Funding Choices is more popular in Japan, Spain, and Brazil, while Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands.
United States
United Kingdom
Japan
Spain
Brazil
France
India
Germany
Netherlands
Italy
Awards
- ⭐ 7th most popular in India in the Legacy category.
- ⭐ 7th most popular in Indonesia in the Legacy category.
- ⭐ 7th most popular in Nigeria in the Legacy category.
- ⭐ 10th most popular in Mexico in the Legacy category.
- ⭐ 10th most popular in Pakistan in the Legacy category.
- 🔥 11st most popular in Chile in the Legacy category.
- 🔥 14th most popular in Sweden in the Legacy category.
- 🔥 16th most popular in the Netherlands in the Legacy category.
- 🔥 17th most popular in the United Kingdom in the Legacy category.
- 🔥 17th most popular in Belgium in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Google Funding Choices is more popular among sites focused on blogs and wiki, general news, and entertainment, while Google Optimize is more commonly used on business, online shopping, and marketing and merchandising sites.
Business
Blogs/Wiki
Online Shopping
Marketing/Merchandising
General News
Entertainment
Education/Reference
Internet Services
Travel
Software/Hardware
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.