🆚 Google Funding Choices vs. Google Optimize

Statistics based on 3.6M+ analyzed websites. About this data
Google Funding Choices
Google Optimize

Type

Legacy technology
Legacy technology

About

Google Funding Choices was a messaging tool for GDPR and CCPA compliance and ad blocking recovery.

Its functionality has been transitioned into the Privacy & Messaging section within Ad Manager, AdMob, and AdSense.

Google Optimize was a free website optimization tool integrated with Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.

Headquarters

Mountain View, California, United States
Mountain View, California, United States

Website

developers.google.com
optimize.google.com

Categories

Legacy › Rank #22
Legacy › Rank #24

Popularity

Determined by the number of sites using each technology.

Google Funding Choices legacy technology is 1.2 times more popular than Google Optimize.
Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Google Funding Choices is more popular in Japan, Spain, and France, while Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands.
United States
United Kingdom
Japan
Spain
France
Germany
India
Brazil
Netherlands
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Funding Choices is more popular among sites focused on blogs and wiki, general news, and entertainment, while Google Optimize is more commonly used on business, marketing and merchandising, and online shopping sites.
Business
Blogs/Wiki
Marketing/Merchandising
Online Shopping
General News
Entertainment
Education/Reference
Internet Services
Software/Hardware
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#330
#349
#385
#392
#408
View more ➝
Name
Rank
#84
#247
#301
#358
#484
View more ➝

See also

🗃️ About This Data