🆚 Google Funding Choices vs. Microsoft Invest

📈 Google Funding Choices is slightly more popular than Microsoft Invest.
🌍 Google Funding Choices is more popular in France, Germany, and Spain.
🌎 Microsoft Invest is more popular in the United States, the United Kingdom, and Turkey.

Statistics based on 3.6M+ analyzed websites. About this data

Google Funding Choices

Microsoft Invest

Type

Legacy technology

About

Google Funding Choices was a messaging tool for GDPR and CCPA compliance and ad blocking recovery.

Its functionality has been transitioned into the Privacy & Messaging section within Ad Manager, AdMob, and AdSense.

Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.

Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into Microsoft Advertising.

Headquarters

Mountain View, California, United States

Redmond, Washington, United States

Website

developers.google.com

about.ads.microsoft.com

Popularity

Determined by the number of sites using each technology.

Google Funding Choices legacy technology is 1.2 times more popular than Microsoft Invest.

Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Google Funding Choices is more popular in France, Germany, and Spain, while Microsoft Invest is more popular in the United States, the United Kingdom, and Turkey.

United States

France

United Kingdom

Germany

Spain

India

Brazil

Italy

Japan

Turkey

Awards

⭐ 7th most popular in India in the Legacy category.
⭐ 7th most popular in Indonesia in the Legacy category.
🔥 11st most popular in Pakistan in the Legacy category.
🔥 13rd most popular in Spain in the Legacy category.
🔥 13rd most popular in Mexico in the Legacy category.

⭐ 7th most popular in Norway in the Advertising category.
⭐ 8th most popular in Finland in the Advertising category.
⭐ 10th most popular in Turkey in the Advertising category.
🔥 11st most popular in France in the Advertising category.
🔥 11st most popular in the Netherlands in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Google Funding Choices is more popular among sites focused on general news, blogs and wiki, and entertainment, while Microsoft Invest is more commonly used on business, online shopping, and marketing and merchandising sites.

General News

Blogs/Wiki

Business

Online Shopping

Marketing/Merchandising

Entertainment

Education/Reference

Travel

Internet Services

Sports

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#330

#336

#349

#385

#392

Name

Rank

#48

#67