🆚 Google Optimize vs. Microsoft Invest
- 📈 Microsoft Invest is slightly more popular than Google Optimize.
- 🌎 Microsoft Invest is more popular in the United States, Germany, and France.
- 🌍 Google Optimize is more popular in the United Kingdom, the Netherlands, and Japan.
Statistics based on 3.8M+ analyzed websites. About this data
Google OptimizeType
Legacy technology
Legacy technology
About
Google Optimize was a free website optimization tool integrated with 
Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.
Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.
Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into 
Microsoft Advertising.
Headquarters
Mountain View, California, United States
Redmond, Washington, United States
Categories
Popularity
Determined by the number of sites using each technology.
Microsoft Invest legacy technology is 1.1 times more popular than Google Optimize.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Invest is more popular in the United States, Germany, and France, while Google Optimize is more popular in the United Kingdom, the Netherlands, and Japan.
United States
United Kingdom
Netherlands
Germany
France
Japan
Australia
Spain
Brazil
Canada
Awards
- 🔥 11st most popular in Chile in the Legacy category.
- 🔥 14th most popular in Sweden in the Legacy category.
- 🔥 16th most popular in the Netherlands in the Legacy category.
- 🔥 16th most popular in Norway in the Legacy category.
- 🔥 17th most popular in the United Kingdom in the Legacy category.
- ⭐ 7th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 9th most popular in Norway in the Legacy category.
- ⭐ 10th most popular in Mexico in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Invest is more popular among sites focused on general news, finance and banking, and blogs and wiki, while Google Optimize is more commonly used on business, online shopping, and marketing and merchandising sites.
Business
Online Shopping
Marketing/Merchandising
General News
Finance/Banking
Blogs/Wiki
Internet Services
Health
Education/Reference
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.