🆚 Google Optimize vs. Skype
- 📈 Skype is noticeably more popular than Google Optimize.
- 🌍 Skype is more popular in Thailand, China, and Russia.
- 🌎 Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands.
Statistics based on 3.3M+ analyzed websites. About this data
Google Optimize
SkypeType
Legacy technology
Legacy technology
About
Google Optimize was a free website optimization tool integrated with 
Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.
Skype was a communications platform for voice and video calls and sending instant messages that was retired on May 5, 2025 in favor of 
Microsoft Teams.
Headquarters
Mountain View, California, United States
Redmond, Washington, United States
Website
Pricing
Free ✔️
Phone calls
World (unlimited mins)$16.79/month
USA (unlimited mins)$3.59/month
UK (30 mins)$1.79/month
Germany (100 mins)$3.59/month
Popularity
Determined by the number of sites using each technology.
Skype legacy technology is 1.7 times more popular than Google Optimize.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Skype is more popular in Thailand, China, and Russia, while Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands.
Thailand
United States
China
Russia
United Kingdom
India
Netherlands
Germany
Vietnam
Ukraine
Awards
- ⭐ 9th most popular in Chile in the Legacy category.
- ⭐ 10th most popular in Peru in the Legacy category.
- 🔥 12nd most popular in Sweden in the Legacy category.
- 🔥 12nd most popular in Norway in the Legacy category.
- 🔥 13rd most popular in the United Kingdom in the Legacy category.
- 🥇 Most popular in Thailand in the Legacy category.
- 🥇 Most popular in Cambodia in the Legacy category.
- ⭐ 4th most popular in China in the Legacy category.
- ⭐ 4th most popular in Belarus in the Legacy category.
- ⭐ 5th most popular in Russia in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Skype is more popular among sites focused on Internet services, while Google Optimize is more commonly used on business, online shopping, and marketing and merchandising sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Travel
Software/Hardware
Education/Reference
Finance/Banking
Health
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
AddThis
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Google Funding Choices
Alexa
Microsoft company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.