🆚 Microsoft Invest vs. Skype
- 📈 Skype is noticeably more popular than Microsoft Invest.
- 🌍 Skype is more popular in Thailand, China, and Russia.
- 🌎 Microsoft Invest is more popular in the United States, the United Kingdom, and Germany.
Statistics based on 3.6M+ analyzed websites. About this data
SkypeType
Legacy technology
Legacy technology
About
Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.
Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into 
Microsoft Advertising.
Skype was a communications platform for voice and video calls and sending instant messages that was retired on May 5, 2025 in favor of 
Microsoft Teams.
Headquarters
Redmond, Washington, United States
Redmond, Washington, United States
Website
Pricing
Free ✔️
Phone calls
World (unlimited mins) $16.79/month
USA (unlimited mins) $3.59/month
UK (30 mins) $1.79/month
Germany (100 mins) $3.59/month
Categories
Popularity
Determined by the number of sites using each technology.
Skype legacy technology is 1.5 times more popular than Microsoft Invest.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Skype is more popular in Thailand, China, and Russia, while Microsoft Invest is more popular in the United States, the United Kingdom, and Germany.
Thailand
United States
China
Russia
United Kingdom
Germany
India
Italy
France
Vietnam
Awards
- ⭐ 7th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 10th most popular in Turkey in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
- 🔥 11st most popular in the Netherlands in the Advertising category.
- 🥇 Most popular in Thailand in the Legacy category.
- 🥇 Most popular in Cambodia in the Legacy category.
- ⭐ 5th most popular in China in the Legacy category.
- ⭐ 7th most popular in Russia in the Legacy category.
- ⭐ 7th most popular in Belarus in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Skype is more popular among sites focused on Internet services, while Microsoft Invest is more commonly used on business, online shopping, and general news sites.
Business
Online Shopping
General News
Marketing/Merchandising
Internet Services
Blogs/Wiki
Travel
Finance/Banking
Education/Reference
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.