🆚 Google URL Shortener vs. Microsoft Invest
- 📈 Google URL Shortener is much more popular than Microsoft Invest.
- 🌎 Google URL Shortener is more popular in the United States, Japan, and Spain.
- 🌍 Microsoft Invest is more popular in Burkina Faso.
Statistics based on 3.6M+ analyzed websites. About this data
Google URL ShortenerType
Legacy technology
Legacy technology
About
Google URL Shortener, also known as goo.gl, is a deprecated link service from Google.
It generated shortened URLs, provided click analytics, and created QR codes for sharing links.
Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.
Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into 
Microsoft Advertising.
Headquarters
Mountain View, California, United States
Redmond, Washington, United States
Website
Categories
Popularity
Determined by the number of sites using each technology.
Google URL Shortener legacy technology is 11 times more popular than Microsoft Invest.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Google URL Shortener is more popular in the United States, Japan, and Spain, while Microsoft Invest is more popular in Burkina Faso.
United States
Japan
Spain
Germany
Australia
United Kingdom
India
Italy
Brazil
Canada
Awards
- 🥈 Second most popular in Japan in the Legacy category.
- 🥈 Second most popular in Taiwan in the Legacy category.
- 🥈 Second most popular in Paraguay in the Legacy category.
- 🥈 Second most popular in Iceland in the Legacy category.
- 🥈 Second most popular in the U.S. Virgin Islands in the Legacy category.
- ⭐ 7th most popular in Norway in the Advertising category.
- ⭐ 8th most popular in Finland in the Advertising category.
- ⭐ 10th most popular in Turkey in the Advertising category.
- 🔥 11st most popular in France in the Advertising category.
- 🔥 11st most popular in the Netherlands in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Google URL Shortener is more popular among sites focused on business, marketing and merchandising, and online shopping, while Microsoft Invest is more commonly used on general news sites.
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Health
Travel
Internet Services
Real Estate
Blogs/Wiki
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.