🆚 Amazon eBooks vs. Kobo

Compare technologies based on real-world usage data *

Type

Ebook technology
Ebook technology

About

Amazon eBooks is the Kindle ebook ecosystem, where users can purchase, download, and read digital books via Amazons Kindle Store.

It uses proprietary formats like AZW, AZW3, and KFX, supports cross-device syncing, and offers a Kindle Unlimited subscription with access to millions of books.

Kobo is a subsidiary of Rakuten that operates a digital bookstore, a subscription service, and a line of E Ink e-reader devices.

It offers a digital library of over 1.5 million ebooks and 150,000 audiobooks, supports open formats like EPUB, provides offline reading and cross-device syncing, and integrates with public libraries for borrowing.

Headquarters

Seattle, Washington, United States
Tokyo, Japan

Website

Pricing

Varies per book
Kindle Unlimited$11.99/month
Free version ❌
Kobo Plus Read$7.99/month
Kobo Plus Listen$7.99/month
Kobo Plus Read & Listen$9.99/month

Categories

Ebooks › Rank #1
Ebooks › Rank #6
Audiobooks › Rank #4

Popularity

Determined by the number of sites using each technology.

Amazon eBooks technology is 11 times more popular than Kobo.
Total websites

Market share

Ebooks

Popularity by country

Determined by the number of sites detected from each country.

Amazon eBooks is more popular in the United States, the United Kingdom, and Japan, while Kobo is more popular in Taiwan.
United States
United Kingdom
Japan
Canada
Germany
Australia
Italy
Spain
France
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Amazon eBooks is more popular than Kobo in all market segments.
Blogs/Wiki
Marketing/Merchandising
Entertainment
Education/Reference
Business
Online Shopping
Health
Personal Pages
Recreation/Hobbies
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#6,652
#44,269
View more ➝
Name
Rank
#68,590
#121,778
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.