🆚 Apple Books vs. Kobo

Compare technologies based on real-world usage data *

Type

Ebook technology
Ebook technology

About

Apple Books is Apple's integrated ebook and audiobook app and digital storefront where users can find, buy, and download ebooks and audiobooks.

It supports EPUB and PDF files, syncs reading progress and libraries via iCloud, offers daily and annual reading goals, and provides access to a wide catalog of commercial titles and public-domain classics.

Kobo is a subsidiary of Rakuten that operates a digital bookstore, a subscription service, and a line of E Ink e-reader devices.

It offers a digital library of over 1.5 million ebooks and 150,000 audiobooks, supports open formats like EPUB, provides offline reading and cross-device syncing, and integrates with public libraries for borrowing.

Headquarters

Cupertino, California, United States
Tokyo, Japan

Website

Pricing

Free ✔️
Free version ❌
Kobo Plus Read$7.99/month
Kobo Plus Listen$7.99/month
Kobo Plus Read & Listen$9.99/month

Categories

Ebooks › Rank #2
Ebooks › Rank #6
Audiobooks › Rank #1
Audiobooks › Rank #4

Popularity

Determined by the number of sites using each technology.

Apple Books ebook technology is 2.7 times more popular than Kobo.
Total websites

Market share

Ebooks
Audiobooks

Popularity by country

Determined by the number of sites detected from each country.

Apple Books is more popular in the United States, the United Kingdom, and Australia, while Kobo is more popular in Taiwan and Portugal.
United States
United Kingdom
Australia
Canada
Italy
France
Germany
Spain
Japan
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Apple Books is more popular among sites focused on marketing and merchandising, blogs and wiki, and entertainment, while Kobo is more commonly used on personal pages sites.
Marketing/Merchandising
Blogs/Wiki
Entertainment
Education/Reference
Business
Online Shopping
Personal Pages
Politics/Opinion
Internet Services
Art/Culture/Heritage

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#68,590
View more ➝
Name
Rank
#68,590
#121,778
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.