🆚 Audible vs. Kobo

Compare technologies based on real-world usage data *

Type

Audiobook service
Ebook technology

About

Audible is an Amazon-owned online service for audiobooks, podcasts, and original spoken-word content.

It offers a large library of audiobooks, offline downloading, cross-device syncing, a credit-based subscription model, and exclusive Audible Originals available in over 50 languages.

Kobo is a subsidiary of Rakuten that operates a digital bookstore, a subscription service, and a line of E Ink e-reader devices.

It offers a digital library of over 1.5 million ebooks and 150,000 audiobooks, supports open formats like EPUB, provides offline reading and cross-device syncing, and integrates with public libraries for borrowing.

Headquarters

Seattle, Washington, United States
Tokyo, Japan

Website

Pricing

Free version ❌Free 30-day trial
Plus$7.95/month
Premium Plus$14.95/month
Free version ❌
Kobo Plus Read$7.99/month
Kobo Plus Listen$7.99/month
Kobo Plus Read & Listen$9.99/month

Categories

Audiobooks › Rank #2
Audiobooks › Rank #4
Audio Streaming › Rank #15
Ebooks › Rank #6

Popularity

Determined by the number of sites using each technology.

The Audible audiobook service is 1.8 times more popular than Kobo.
Total websites

Market share

Audiobooks

Popularity by country

Determined by the number of sites detected from each country.

Audible is more popular in the United States, the United Kingdom, and Germany, while Kobo is more popular in Canada, France, and Spain.
United States
United Kingdom
Germany
Australia
Canada
Italy
France
Spain
Brazil
Switzerland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Audible is more popular among sites focused on blogs and wiki, entertainment, and education and reference, while Kobo is more commonly used on marketing and merchandising, and politics and opinion sites.
Blogs/Wiki
Marketing/Merchandising
Entertainment
Education/Reference
Business
Personal Pages
Art/Culture/Heritage
Internet Services
Politics/Opinion
Online Shopping

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#68,590
View more ➝
Name
Rank
#68,590
#121,778
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.