🆚 BookBub vs. Kobo

Compare technologies based on real-world usage data *

Type

Ebook technology
Ebook technology

About

BookBub is a book discovery service that alerts readers to deeply discounted or free ebooks.

It offers handpicked daily deals, personalized genre-based recommendations, and wish-list price-drop alerts.

Kobo is a subsidiary of Rakuten that operates a digital bookstore, a subscription service, and a line of E Ink e-reader devices.

It offers a digital library of over 1.5 million ebooks and 150,000 audiobooks, supports open formats like EPUB, provides offline reading and cross-device syncing, and integrates with public libraries for borrowing.

Headquarters

Cambridge, Massachusetts, United States
Tokyo, Japan

Website

Pricing

Free ✔️
Free version ❌
Kobo Plus Read$7.99/month
Kobo Plus Listen$7.99/month
Kobo Plus Read & Listen$9.99/month

Categories

Ebooks › Rank #3
Ebooks › Rank #6
Audiobooks › Rank #4

Popularity

Determined by the number of sites using each technology.

BookBub ebook technology is 1.4 times more popular than Kobo.
Total websites

Market share

Ebooks

Popularity by country

Determined by the number of sites detected from each country.

BookBub is more popular in the United States, while Kobo is more popular in Canada, France, and Italy.
United States
United Kingdom
Canada
Australia
France
Italy
Spain
Taiwan
Romania
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

BookBub is more popular among sites focused on blogs and wiki, entertainment, and education and reference, while Kobo is more commonly used on personal pages, business, and politics and opinion sites.
Blogs/Wiki
Marketing/Merchandising
Entertainment
Education/Reference
Personal Pages
Business
Sports
Online Shopping
Politics/Opinion
Phishing

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#210,425
#237,449
View more ➝
Name
Rank
#68,590
#121,778
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.