🆚 Digital Caramel vs. Roxot
- 📈 Digital Caramel is noticeably more popular than Roxot.
- 🌍 Digital Caramel is more popular in Russia, the Netherlands, and Poland.
- 🌍 Roxot is more popular in Kazakhstan and Kyrgyzstan.
Statistics based on 3.8M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
Digital Caramel is a website monetization service and a certified partner of the Yandex Advertising Network.
Roxot is a Russia-based header bidding platform that utilizes machine learning and big data.
Headquarters
Yerevan, Armenia
Saint Petersburg, Russia
Categories
Advertising › Rank #122
Advertising › Rank #149
Popularity
Determined by the number of sites using each technology.
Digital Caramel advertising technology is 1.8 times more popular than Roxot.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Digital Caramel is more popular in Russia, the Netherlands, and Poland, while Roxot is more popular in Kazakhstan and Kyrgyzstan.
Russia
Netherlands
Poland
Uzbekistan
Germany
Kazakhstan
Argentina
Kyrgyzstan
Azerbaijan
Estonia
Awards
- ⭐ 8th most popular in Russia in the Advertising category.
- ⭐ 10th most popular in Russia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Digital Caramel is more popular among sites focused on entertainment, blogs and wiki, and education and reference, while Roxot is more commonly used on general news, portal sites, and real estate sites.
Entertainment
General News
Blogs/Wiki
Education/Reference
Games
Marketing/Merchandising
Portal Sites
Public Information
Business
Recreation/Hobbies
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.


