🆚 Google URL Shortener vs. MIP
- 📈 Google URL Shortener is much more popular than MIP.
- 🌎 Google URL Shortener is more popular in the United States, Japan, and Spain.
- 🌍 MIP is more popular in China.
Statistics based on 3.5M+ analyzed websites. About this data
Google URL Shortener
MIPType
Legacy technology
Website component
About
Google URL Shortener is a deprecated link service from Google.
MIP (Mobile Instant Pages) is an open mobile-page framework created by Baidu as an alternative to Google's AMP for delivering fast-loading pages on mobile devices.
It uses a restricted MIP-HTML markup and a controlled 
JavaScript runtime, applies CDN caching and optimized resource loading.
Headquarters
Mountain View, California, United States
Beijing, China
GitHubCategories
Popularity
Determined by the number of sites using each technology.
Google URL Shortener legacy technology is 525 times more popular than MIP.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Google URL Shortener is more popular in the United States, Japan, and Spain, while MIP is more popular in China.
United States
Japan
Spain
Australia
Germany
India
Brazil
Italy
United Kingdom
Canada
Awards
- 🥇 Most popular in Taiwan in the Legacy category.
- 🥇 Most popular in Paraguay in the Legacy category.
- 🥇 Most popular in the U.S. Virgin Islands in the Legacy category.
- 🥇 Most popular in Puerto Rico in the Legacy category.
- 🥈 Second most popular in the United States in the Legacy category.
- 🥉 Third most popular in China in the Components category.
- 🔥 11st most popular in China in the UI Frameworks category.
- 🔥 15th most popular in China in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Google URL Shortener is more popular than MIP in all market segments.
Business
Marketing/Merchandising
Education/Reference
Online Shopping
Health
Travel
Internet Services
Real Estate
Non-Profit/Advocacy/NGO
Sports
Top sites
Top-ranked sites that use these technologies.
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Baidu company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,512,920 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.