🆚 Google Cloud Translation vs. WPML

Compare technologies based on real-world usage data *

📈 WPML is much more popular than Google Cloud Translation.
🌍 WPML is more popular in Italy, Spain, and Germany.
🌍 Google Cloud Translation is more popular in India.

Google Cloud Translation

WPML

Type

Translation software solution

About

Google Cloud Translation is an AI-powered machine translation service offered by Google.

WPML is a multilingual WordPress plugin that helps users translate websites and WooCommerce stores into multiple languages from a single dashboard.

It supports over 65 languages, offers manual, professional, and automatic translation options, provides language-specific URLs, manages translated strings and media, and includes SEO features such as hreflang tags and translated metadata.

Headquarters

Mountain View, California, United States

Hong Kong

Website

cloud.google.com/translate/

wpml.org #105,435

Pricing

Neural Machine Translation (NMT)Free tier ✔️First 500K characters per month
Over 500K characters$20/1M

Large Language Model (LLM) TranslationInput characters$10/1M
Output characters$10/1M

Free version ❌

Multilingual Blog
(1 site, no AI translation)€39/year

Multilingual CMS
(3 sites, 90K AI credits)€99/year

Multilingual Agency
(unlimited sites, 180K AI credits)€199/year

Popularity

Determined by the number of sites using each technology.

The WPML translation software solution is 18 times more popular than Google Cloud Translation.

Total websites

Market share

Translation

Popularity by country

Determined by the number of sites detected from each country.

WPML is more popular in Italy, Spain, and Germany, while Google Cloud Translation is more popular in India.

Italy

Spain

Germany

France

Netherlands

United States

Canada

Switzerland

Greece

Belgium

Awards

⭐ 4th most popular in India in the Translation category.
⭐ 5th most popular in Korea in the Translation category.
⭐ 5th most popular in Taiwan in the Translation category.
⭐ 6th most popular in Thailand in the Translation category.
⭐ 6th most popular in Australia in the Translation category.

🥇 Most popular in Canada in the Translation category.
🥇 Most popular in Switzerland in the Translation category.
🥇 Most popular in Finland in the Translation category.
🥇 Most popular in the Czech Republic in the Translation category.
🥇 Most popular in Israel in the Translation category.

Popularity by domain category

Determined by the number of sites in each category.

WPML is more popular than Google Cloud Translation in all market segments.

Business

Marketing/Merchandising

Travel

Education/Reference

Internet Services

Online Shopping

Health

Non-Profit/Advocacy/NGO

Software/Hardware

Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#33

#39

#97

#117

Name

Rank

#297

#590

#1,056

#1,063

#1,210